Cotton Court Business Centre

Social Media

Lancashire Digital Academy Launch

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Lancashire Digital Academy offers comprehensive and flexible training for Lancashire based businesses, which multiple members of staff can attend. The free-to-attend courses include modules like Digital Basics, Social Media and Community Management, SEO and Content Marketing, and Email Marketing, Word Press, and Analytics.

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To celebrate the launch of Lancashire Digital Academy, 3ManFactory hosted an informative breakfast panel event at Cotton Court on 25th February. At the event, attendees got introduced to the company, and engaged in a panel that was designed to tackle issues about digital employment. As well as discussing and debating digital skills, we offered breakfast and coffee.

The four week programme for businesses is free and fully funded for all staff.

To register your interest in the programme, please fill in your details on the form via the link below.

REGISTER HERE

Lancashire Business Awards 2014

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We are pleased and proud to announce that we have been nominated for ‘Best Social Media Presence’ and Jon has been nominated for ‘Best Employee of the Year’ in the Lancashire Business Awards 2014.

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The Lancashire Business Awards is a business awards gala evening that rewards companies, business owners and entrepreneurs. There are 15 awards to be given out . This year, it will be hosted at the Stanley House Hotel on Thursday 13th November from 18:30 till late.

 

Cotton Court attended the awards at Stanley House last year, where we presented the ‘Best use of Social Media’ award. Some of the winners from last year included Michael Finnigan from i2i and Lis Smith, the Principal from Preston College.

We are very happy to announce that our good friends at Glovers Bar have been nominated for ‘Best Hospitality Venue’.

To vote for us & Jon, please click on the link here: VOTE 

To buy tickets for this amazing event, please click here: BUY TICKETS

Scrap That Selfie with Cotton Studios

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In this digital age, your headshot is often the first thing your clients, peers and business contacts see when dealing with you, making a professional, strong photo paramount.

So, instead of introducing yourself with a selfie, why not take advantage of our brand new professional headshots package and get your own pictures, suitable for online accounts as well as print media, for just £25 per person! Available every Monday, our introductory offer won’t last forever so take advantage now!

Here’s the new staff team shots we have had done!

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Our friends at Cotton Studios, we understand the importance of a high quality photograph, that’s why we’re working with esteemed photographer Heather Nelson. Having worked with brands such as John Lewis and Boots, photographing famous faces such as sporting legend Ryan Giggs, alongside having her images featured in national magazines, campaigns for leading clothing brands and the Paris fashion show runways, Heather knows what it takes to deliver a serious headshot.

Because first impressions matter, book yours now by calling 01772 367 500

World Cup in Social Media Terms?

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Well the group stages are over, here at the office we have a sweepstake running with customers and staff eager to see a potential winner! WOW has there been some upset!

So while the World Cup is taking a breather we thought it’s an excellent time to look back at a tournament that has already produced some eye-popping, record-breaking statistics.

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Please note, this is only the story of the group stage! We still have two more weeks and 16 action-packed matches left to go! including the final on July 13. We are pretty confident we will see a lot more records fall along the way. Here’s the story so far on the pitch and on social media.

Approx 300 Million Tweets!
The number of World Cup-related tweets sent so far, according to Twitter. For comparison, the entire London Olympics in 2012 only saw 150 million tweets.

136 GOOOOOAAAAAALLLLLLLLLLSSS!!!
The number of goals scored in the group stage, an all-time record!

17,185,016 Retweets
The number of times the most retweeted tweet of the World Cup, according to Twitter. The tweet in question? Italian star Mario Balotelli jokingly demanding a kiss from the Queen if Italy beat Costa Rica, which would have kept us in the World Cup.

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2071 passes! The number of passes made by Italy, the top team for passing  both in the number of sheer passes and the pass completion rate (85%). This still didn’t help them going home at the group stage!

So enjoy the rest of the world cup! For the staff at Cotton Court we are pretty much out of it! Best of luck to our customers who are still in the sweepstake!

Social Media: Doing It Like A Boss Seminar

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Nathaniel Cassidy of 3ManFactory this week went through their short social media do’s and don’ts to help you hit the grounding running and avoid making any major mistakes. Plus some awesome tips and tricks on how to get more out of all the major social networks. If you want to achieve social media mastery then you need to attend the next event!

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Social Media: Successful Strategies

Signed up for Facebook? Mild Twitter addict? Instagram junkie? Are you using social media but without a strategy? Then this event is for you! Tom Stables and Nathaniel Cassidy of 3ManFactory will go through their 10 successful social media strategies showcasing some of the simplest and most effective ways for you to engage with your connections and get more business!

The social media series are all fast paced presentation sessions followed by a Q&A panel giving you the chance to get your questions answered by industry experts. These sessions are being hosted by Cotton Court and are a perfect way to network, soak up some knowledge and even get a bit of breakfast – they fill up quickly so make sure you book in advance!

The Next instalment is Tuesday 29th July 8:30am – 10am

Book your place now!

We agree Corporate Social Responsibility – West Lancs Scouts

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Cotton Court is proud to be working with the West Lancashire Scouts, who this year announced a tenth consistent year of growth with 836 more members in Lancashire than in 2013. Made up of eight districts between Ormskirk & Lonsdale, including of course Preston, the West Lancs Scouts boasts the biggest growth in the UK with figures of 7.5%. Chorley were the largest growing district specifically, showing growth of 33%.

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Here at Cotton Court we maintain a close relationship with the organisation, helping to aid their ongoing growth by providing training space for both youths and adult volunteers, as well as meeting facilities for planning and paving out the future for West Lancashire Scouts. We also aid in their online presence, curating social media content and assisting their communications team.

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The Scout Association seeks to transform the lives of young people through provision of training programmes adventure, and is consistently committed to increasing the number of young members year on year. If you’d like to find out more about the work we do here at Cotton Court in the community, get in touch with us via info@cottoncourt.co.uk.

Lancashire Business Week 2014

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We are proud to be involved in this years Lancashire Business Week organised by Downtown in Business this year it offers a series of round table events that will focus on current issues that impact on the future of the counties business community. Experts from a variety of sectors will join the series of  discussions and debates ensuring they are lively and informative. Outcomes and ideas will help to format agenda’s for the forthcoming Growth Conference also organised by Downtown in Business.

Join us for part 2 in the series on Tuesday 24th June 8:30 – 10am

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Social Media: Doing It Like A Boss

Tom Stables and Nathaniel Cassidy of 3ManFactory will go through their short social media do’s and don’ts to help you hit the grounding running and avoid making any major mistakes. Plus some awesome tips and tricks on how to get more out of all the major social networks. If you want to achieve social media mastery then you need to attend this event!The social media series are all fast paced presentation sessions followed by a Q&A panel giving you the chance to get your questions answered by industry experts. These sessions are being hosted by Cotton Court and are a perfect way to network, soak up some knowledge and even get a bit of breakfast – they fill up quickly so make sure you book in advance!

Social Media Seminars are back!!

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Following on from 3ManFactory’s immensely popular social media series last year here at Cotton Court Business Centre. they will be returning with another four part social media series starting in May.

This time the sessions will be one a month over four months covering;

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Social Media: What’s All The Fuss About?

With over 1+ billion users on Facebook, 500+ million on Twitter and 200+ million on LinkedIn there’s no denying that people are using social media in big numbers. But are they the right people? Should your business be getting involved? Tom Stables and Nathaniel Cassidy of 3ManFactory are here to make their case on why social media needs the attention of your business.

The social media series are all fast paced presentation sessions followed by a Q&A panel giving you the chance to get your questions answered by industry experts. These sessions are being hosted by Cotton Court and are a perfect way to network, soak up some knowledge and even get a bit of breakfast – they fill up quickly so make sure you book in advance!
Get-Social-2-Website-Banner
Social Media: Doing It Like A Boss
Tom Stables and Nathaniel Cassidy of 3ManFactory will go through their short social media do’s and don’ts to help you hit the grounding running and avoid making any major mistakes. Plus some awesome tips and tricks on how to get more out of all the major social networks. If you want to achieve social media mastery then you need to attend this event!

The social media series are all fast paced presentation sessions followed by a Q&A panel giving you the chance to get your questions answered by industry experts. These sessions are being hosted by Cotton Court and are a perfect way to network, soak up some knowledge and even get a bit of breakfast – they fill up quickly so make sure you book in advance!

Get-Social-3-Website-Banner-1
Social Media: Successful Strategies
Signed up for Facebook? Mild Twitter addict? Instagram junkie? Are you using social media but without a strategy? Then this event is for you! Tom Stables and Nathaniel Cassidy of 3ManFactory will go through their 10 successful social media strategies showcasing some of the simplest and most effective ways for you to engage with your connections and get more business!

The social media series are all fast paced presentation sessions followed by a Q&A panel giving you the chance to get your questions answered by industry experts. These sessions are being hosted by Cotton Court and are a perfect way to network, soak up some knowledge and even get a bit of breakfast – they fill up quickly so make sure you book in advance!

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Social Media: Awesome Analysis
Tom Stables and Nathaniel Cassidy of 3ManFactory will go through their accessible analytics approach looking at what tools to use, what information is important and how to use the data that is available to refine your strategy. So if you you’re already immersed in social media but just need to know if what you’re doing is working then you need to attend this!

The social media series are all fast paced presentation sessions followed by a Q&A panel giving you the chance to get your questions answered by industry experts. These sessions are being hosted by Cotton Court and are a perfect way to network, soak up some knowledge and even get a bit of breakfast – they fill up quickly so make sure you book in advance!

How to Guide: To Spending 10 Minutes a Day on Twitter

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The No. 1 complaint we hear from businesses new to social media: “I just don’t have time.” What these people don’t realise is that social media doesn’t always require a huge commitment, especially Twitter.

As Facebook constantly changes and increases preference for promoted posts and ads, turn to Twitter for free and effective small business social networking. Your plan of attack involves two main tools: Hootsuite and Twitter Lists.

Your daily Twitter routine will  be down to 10 minutes in no time!

1. Set up your Hootsuite account.

Hootsuite is a free social media dashboard. There are others available, but this one is our favourite. Once you’ve linked your Twitter to Hootsuite, you can add streams, social networks and tabs. Add these streams to your first tab: Scheduled Tweets, Sent Tweets, Mentions, Direct Messages and My Tweets, Retweeted. Simply click “Add Stream” and follow the prompts. (simples)

 

2. Create Twitter Lists.

If you head to Twitter and navigate to your settings (the gear symbol in the upper-right corner). Click Lists > Create List. From here, you can create public and private lists to organise the type of content you want to see by topic, user, hashtag, etc.

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Create a secret “Important Connections, or Competitors” list that will hold all the smart people you wish to network with on a daily basis. Other list ideas include “Clients,” “Good Tweeters,” “Local Business,” So on and so on. Get specific & in detail here.

 

3. Add your Twitter Lists to Hootsuite.

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Create a new tab on your Hootsuite dashboard by clicking the black plus sign. Label it “Important.” This tab will be your second stop in your new Twitter routine. In this tab, click “Add Stream,” then “Lists.” From your lists, choose a few of your most pressing streams, including your “Important Connections” feed. Create a few new tabs and organize your remaining Twitter lists by topic. Four streams fit in each tab comfortably, but you can add up to 10.

 

4. Add #hashtag streams to Hootsuite.

Create a new tab called “Hashtags” and fill it with at least four important hashtags you follow. Don’t forget about industry tweetups that would be good for you to keep an eye on. Under “Add a stream,” search for the hashtag that is relevant to your business or your brand. For example #lancashire #business etc.

 

5. Begin your 10-minute per day routine.

If you have time left over, browse your other streams for fun. The more you practice this routine, the faster you’ll get. If you use relevant hashtags, tweet interesting content, respond to tweets and retweet others, you’ll gain a following with only 10 minutes per day in no time.

Happy Tweeting.

Follow us on Twitter – Cotton Court Business Centre Or our friends Cotton Studios

7 Reasons why you need a Professional Linkedin Photo

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What is Linkedin?

 

1. Grow your network

Your Linkedin profile is often the first contact you have with clients or candidates. If they find your image unprofessional, unclear or just unappealing, they will often not accept your request to join your network.

2. People can find you (more easily)

The clearer your photo is, the better chance you have of people recognising you. (Tho if you are a creative, use this to your advantage!)

This is especially important for:

  • Women who have married and changed their names
  • Anyone with a common name such as “John Smith” or “Jane Smith”, since a photo is often the only way to tell if you have the right person.

3. Convey the best first impression

Professional portraits will communicate your professionalism and make you look friendly and approachable.

Additionally, using a professional experienced photographer can help communicate subconscious qualities such as power, trust and stability through posture, clothing and the texture/colour of the photo background.

4. Prevent confusion

Before a face-to-face meeting, people will often refer to your Linkedin profile in order ti recognise you in person.

If your Linkedin picture is out of date or isn’t clear, it makes it hard for people to find you in a public setting. This is especially true for women who have changed their hair colour/style since their picture was taken.

Even worse, it can be a awkward experience to meet someone that doesn’t look anything like their photo.

5. Clients & employers will judge you

When meeting clients or employers that are evaluating or thinking about working with you, one of the first things they will do is to review your Linkedin profile, including an evaluation of your history, stability and quality of your network.

Unfortunately, an unprofessional or unflattering Linkedin profile picture can ruin the best written profile in an instant.

6. Stay top of mind 

If you have series of professional portraits, you can rotate through these periodically. This will cause you to pop up on your network’s status updates.

As a good advertiser knows, faces attract attention and this is nice, attracting attention and interesting way to stay visible among your Linkedin network.

7. Leverage your company’s branding

Having a consistent style of photo can help your company stand out. An experienced professional photographer can use clothing, pose, background, colour scheme and even subtle logos in the background to create a visual brand.

 

Why not Speak to Cotton Studios Call: 01772 367 500 or email hello@cottonstudios.co.uk