Cotton Court Business Centre

Social Media

Lancashire Business Week 2014

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We are proud to be involved in this years Lancashire Business Week organised by Downtown in Business this year it offers a series of round table events that will focus on current issues that impact on the future of the counties business community. Experts from a variety of sectors will join the series of  discussions and debates ensuring they are lively and informative. Outcomes and ideas will help to format agenda’s for the forthcoming Growth Conference also organised by Downtown in Business.

Join us for part 2 in the series on Tuesday 24th June 8:30 – 10am

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Social Media: Doing It Like A Boss

Tom Stables and Nathaniel Cassidy of 3ManFactory will go through their short social media do’s and don’ts to help you hit the grounding running and avoid making any major mistakes. Plus some awesome tips and tricks on how to get more out of all the major social networks. If you want to achieve social media mastery then you need to attend this event!The social media series are all fast paced presentation sessions followed by a Q&A panel giving you the chance to get your questions answered by industry experts. These sessions are being hosted by Cotton Court and are a perfect way to network, soak up some knowledge and even get a bit of breakfast – they fill up quickly so make sure you book in advance!

Social Media Seminars are back!!

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Following on from 3ManFactory’s immensely popular social media series last year here at Cotton Court Business Centre. they will be returning with another four part social media series starting in May.

This time the sessions will be one a month over four months covering;

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Social Media: What’s All The Fuss About?

With over 1+ billion users on Facebook, 500+ million on Twitter and 200+ million on LinkedIn there’s no denying that people are using social media in big numbers. But are they the right people? Should your business be getting involved? Tom Stables and Nathaniel Cassidy of 3ManFactory are here to make their case on why social media needs the attention of your business.

The social media series are all fast paced presentation sessions followed by a Q&A panel giving you the chance to get your questions answered by industry experts. These sessions are being hosted by Cotton Court and are a perfect way to network, soak up some knowledge and even get a bit of breakfast – they fill up quickly so make sure you book in advance!
Get-Social-2-Website-Banner
Social Media: Doing It Like A Boss
Tom Stables and Nathaniel Cassidy of 3ManFactory will go through their short social media do’s and don’ts to help you hit the grounding running and avoid making any major mistakes. Plus some awesome tips and tricks on how to get more out of all the major social networks. If you want to achieve social media mastery then you need to attend this event!

The social media series are all fast paced presentation sessions followed by a Q&A panel giving you the chance to get your questions answered by industry experts. These sessions are being hosted by Cotton Court and are a perfect way to network, soak up some knowledge and even get a bit of breakfast – they fill up quickly so make sure you book in advance!

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Social Media: Successful Strategies
Signed up for Facebook? Mild Twitter addict? Instagram junkie? Are you using social media but without a strategy? Then this event is for you! Tom Stables and Nathaniel Cassidy of 3ManFactory will go through their 10 successful social media strategies showcasing some of the simplest and most effective ways for you to engage with your connections and get more business!

The social media series are all fast paced presentation sessions followed by a Q&A panel giving you the chance to get your questions answered by industry experts. These sessions are being hosted by Cotton Court and are a perfect way to network, soak up some knowledge and even get a bit of breakfast – they fill up quickly so make sure you book in advance!

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Social Media: Awesome Analysis
Tom Stables and Nathaniel Cassidy of 3ManFactory will go through their accessible analytics approach looking at what tools to use, what information is important and how to use the data that is available to refine your strategy. So if you you’re already immersed in social media but just need to know if what you’re doing is working then you need to attend this!

The social media series are all fast paced presentation sessions followed by a Q&A panel giving you the chance to get your questions answered by industry experts. These sessions are being hosted by Cotton Court and are a perfect way to network, soak up some knowledge and even get a bit of breakfast – they fill up quickly so make sure you book in advance!

How to Guide: To Spending 10 Minutes a Day on Twitter

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The No. 1 complaint we hear from businesses new to social media: “I just don’t have time.” What these people don’t realise is that social media doesn’t always require a huge commitment, especially Twitter.

As Facebook constantly changes and increases preference for promoted posts and ads, turn to Twitter for free and effective small business social networking. Your plan of attack involves two main tools: Hootsuite and Twitter Lists.

Your daily Twitter routine will  be down to 10 minutes in no time!

1. Set up your Hootsuite account.

Hootsuite is a free social media dashboard. There are others available, but this one is our favourite. Once you’ve linked your Twitter to Hootsuite, you can add streams, social networks and tabs. Add these streams to your first tab: Scheduled Tweets, Sent Tweets, Mentions, Direct Messages and My Tweets, Retweeted. Simply click “Add Stream” and follow the prompts. (simples)

 

2. Create Twitter Lists.

If you head to Twitter and navigate to your settings (the gear symbol in the upper-right corner). Click Lists > Create List. From here, you can create public and private lists to organise the type of content you want to see by topic, user, hashtag, etc.

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Create a secret “Important Connections, or Competitors” list that will hold all the smart people you wish to network with on a daily basis. Other list ideas include “Clients,” “Good Tweeters,” “Local Business,” So on and so on. Get specific & in detail here.

 

3. Add your Twitter Lists to Hootsuite.

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Create a new tab on your Hootsuite dashboard by clicking the black plus sign. Label it “Important.” This tab will be your second stop in your new Twitter routine. In this tab, click “Add Stream,” then “Lists.” From your lists, choose a few of your most pressing streams, including your “Important Connections” feed. Create a few new tabs and organize your remaining Twitter lists by topic. Four streams fit in each tab comfortably, but you can add up to 10.

 

4. Add #hashtag streams to Hootsuite.

Create a new tab called “Hashtags” and fill it with at least four important hashtags you follow. Don’t forget about industry tweetups that would be good for you to keep an eye on. Under “Add a stream,” search for the hashtag that is relevant to your business or your brand. For example #lancashire #business etc.

 

5. Begin your 10-minute per day routine.

If you have time left over, browse your other streams for fun. The more you practice this routine, the faster you’ll get. If you use relevant hashtags, tweet interesting content, respond to tweets and retweet others, you’ll gain a following with only 10 minutes per day in no time.

Happy Tweeting.

Follow us on Twitter – Cotton Court Business Centre Or our friends Cotton Studios

7 Reasons why you need a Professional Linkedin Photo

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What is Linkedin?

 

1. Grow your network

Your Linkedin profile is often the first contact you have with clients or candidates. If they find your image unprofessional, unclear or just unappealing, they will often not accept your request to join your network.

2. People can find you (more easily)

The clearer your photo is, the better chance you have of people recognising you. (Tho if you are a creative, use this to your advantage!)

This is especially important for:

  • Women who have married and changed their names
  • Anyone with a common name such as “John Smith” or “Jane Smith”, since a photo is often the only way to tell if you have the right person.

3. Convey the best first impression

Professional portraits will communicate your professionalism and make you look friendly and approachable.

Additionally, using a professional experienced photographer can help communicate subconscious qualities such as power, trust and stability through posture, clothing and the texture/colour of the photo background.

4. Prevent confusion

Before a face-to-face meeting, people will often refer to your Linkedin profile in order ti recognise you in person.

If your Linkedin picture is out of date or isn’t clear, it makes it hard for people to find you in a public setting. This is especially true for women who have changed their hair colour/style since their picture was taken.

Even worse, it can be a awkward experience to meet someone that doesn’t look anything like their photo.

5. Clients & employers will judge you

When meeting clients or employers that are evaluating or thinking about working with you, one of the first things they will do is to review your Linkedin profile, including an evaluation of your history, stability and quality of your network.

Unfortunately, an unprofessional or unflattering Linkedin profile picture can ruin the best written profile in an instant.

6. Stay top of mind 

If you have series of professional portraits, you can rotate through these periodically. This will cause you to pop up on your network’s status updates.

As a good advertiser knows, faces attract attention and this is nice, attracting attention and interesting way to stay visible among your Linkedin network.

7. Leverage your company’s branding

Having a consistent style of photo can help your company stand out. An experienced professional photographer can use clothing, pose, background, colour scheme and even subtle logos in the background to create a visual brand.

 

Why not Speak to Cotton Studios Call: 01772 367 500 or email hello@cottonstudios.co.uk

Practical Business Growth Event for Preston Businesses

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Headed up as No Fluff – No Theory—No B******* Event for Preston Business Owners. Just proper practical advice THAT YOU CAN IMPLEMENT IMMEDIATELY to make your business grow the next day.

So whats it about?

The 9 things super successful business owners know and do that most business owners don’t know or don’t do.

  • There are a lot of people working very hard out there – they are driven and passionate about growing their business but they are not achieving the levels of success they had hoped for.
  • At this session we will look at what the high flyers are doing to make their businesses grow massively – even in hard times – and pull out the tools, tricks and techniques that EVERY business owner could use, straight away to make a proper impact to their bottom line…that most business owners don’t know exist or worse still ignore.

What will you leave with?

  • Tools, tips, tricks, secrets and techniques that will help your business grow.
  • An understanding of WHAT tools are out there and HOW you can use them.
  • A whole stack of practical ideas that you can implement into your business THE NEXT DAY
  • A proper, dynamic, fast-paced session with no fluff, no theory and no B…….
  • A sense of motivation from a session that you’ll enjoy…I promise

Presented by duo Chris Richards & Steve Allen

The event is 10am – 12pm here at Cotton Court Business Centre

Twitter Fills Your Feed With Photos

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Remember the old days, when you used to have to click a link on Twitter to see see a picture? Not any longer. As of Tuesday, Twitter is making your photos and videos show up in your stream by default — making the service look a lot more like Facebook.

On one hand, that means less clicking around and a more visual timeline. On the other hand, you may be exposed to too many pictures — some of which you really didn’t want to see, especially not with someone looking over your shoulder.

As a business centre we are finding it very useful after running a successful event with Downtown in Business with guest speakers 3ManFactory and Magma Digital where customers actively tweeted and took photos during the event. To see the conversation Twitter search #smaa13

Awesome Analysis – Downtown in Business

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Today saw the last instalment of this years Downtown in Business & Cotton Courts Social Media Breakfast Seminars. We would like to thank everyone who has attended over the year and look forward to kick starting next year with a new twist.

In this instalment Tom Stables and Nathaniel Cassidy of 3ManFactory, along with Jeremy Coates from Magma Digital explained their accessible analytics approach, looking at what tools to use, what information is important and how to use the data that is available to ensure return on investment and to refine your strategy.

If you missed any of the great social media tips from the guys at 3ManFactory and Magma Digital, here are some of the ‘most tweeted about’ tips:

– If you don’t want to unfriend on Facebook ‘hide’ people instead! You won’t see their posts anymore & they won’t know

– Bitly is great for shortening web links and measuring how often they are visited

– SocialBro is a useful tool for twitter analytics

– With Twitter, it’s about the instant. You’ve got to tweet a lot to over-do it

– Sometimes email marketing stats can be deceiving

– If you use MailChimp for newsletter distribution take a look at the Analytics feature – it’s great

– There is no way to know if your site is effective without Analytics – check them regularly

Klout is a measure of influence online; at a very basic level you can get a lot out of it

– If you want to monitor your tweets, Topsy is a great service for doing so. It’s easy to use, and it’s free!

– The time you post your message online is key

– You don’t need to use Facebook to sell; you can also use it for PR, talent acquisition and sharing company culture – we do!

– Statistics are great, but you have to act on them

 

We also briefly mentioned if anyone would be interested in getting a digital marketing apprentice. We’ll train them up and you’ll reap the benefits. If you would like more information please email us at info@cottoncourt.co.uk

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#Hashtag in our life & business

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Hashtags have become a prominent part of the online life and as of late, and more social media sites have allowed for the categorising program known as Hashtags. Hashtags are used to allow users to tag posts, pictures, or even video with a hash symbol (#) followed by a word or phrase, such as #Preston. Doing this allows the program to categorise anything posted with that hashtag

Firstly use hashtags sparingly, DON’T over use them! When people see too many hashtags their eyes glaze over. It looks like spam! Using four or five hashtags, in one tweet often appears as though they are just covering their bases, using every possible option or certain phrases the same way they use keywords on websites, just to make sure they don’t leave anything out.

Luckily without going into too much detail Jimmy Fallon & Justin Timberlake have created a funny sketch of what a Twitter conversation sounds like in real life! #thatshowwedo #lololololololololol. Taken from Late Night with Jimmy Fallon Show

 

Good News we’ve highlighted three different ways businesses can use hashtags to their advantage.

#Promotion

A recent survey done found that 51% of people said that they would be more willing to share company hashtags if they were awarded discounts or chances at prizes if they were to do so. This allows a level playing field when it comes to simple effective promotion for small businesses. Not only can you give discounts, and therefore bring in more customers, but this allows you and your business to track promotions activity online.

#Conversation

Hashtags open up the social media world to you and  your company. A website or a URL post only brings you to the company’s website while a Hashtag allows people to use it in everyday conversations they have on their social media profiles.

This also allows you to track the conversation and get a better idea of what is being said and how you can utilise that information. Want to know more? Read our blog about Hashtag (#) for business networking.

#Targeting

Target certain areas or people based on hashtags. For example, if you want to market to people with new homes you can use the hashtag #newhome to target those who are using that specific hashtag. Using this method is also beneficial  it allows you to pick out the individuals who are most likely to be using their social media channels and therefore more likely to give you and your company positive posting which you can then track using hashtags.

Embedded Posts Rolled Out To Facebook Users

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Facebook have now enabled users to embed posts. A feature which was originally only available to a series of partners who were testing the concept when it was announced in July this year.

Now anyone using a third party website, including those who post to personal blogs or websites, can now embed facebook posts directly into their site.

You can find the line of code needed to embed a post or video by clicking on the arrow in the post’s upper right hand corner and selecting embed post.

facebook originally rolled out the feature last month to a selection of news publications like Mashable,CNN and Huffington Post.

We have reproduced this story thanks to Mashable