Cotton Court Business Centre

News

The truth behind social media for your business!?

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Social media has transformed the way that companies of all sizes interact with their customers. Businesses can use Facebook and Twitter to reach over 30 million users. LinkedIn however is 4 times better for b2b lead generation than Facebook and Twitter.

The facts:

  • 91 % of experienced social marketers have seen improved website traffic due to social media campaigns and 79% are generating more quality leads.
  • 75% of business owners have been put off a particular company due to their poor use of social media.
  • Social media users who receive great service tell an average of 42 people (compared to just 9 for social absentees)
  • 47% of customers are somewhat likely to purchase from a brand that they follow or like
  • 40% of consumers prefer social logins over creating a new/guest account
  • 65% of the world’s top companies have an active Twitter profile
  • 90% of marketers use social media channels for business, with 93% of these rating social tools as “important”
  • 72% of marketers who have worked in social media for three or more years said that they saw a boost in turnover due to social channels (the longer you’re working in it the better you get)

When developed and managed effectively, social media is an excellent free marketing tool available to your business. Using social media correctly can build brand awareness, target and convert customers, increase traffic to your website, develop targeted marketing activity, identify new product or service opportunities; thereby increasing your company revenue. Not Convinced? Check out http://www.youtube.com/watch?v=fpMZbT1tx2o&feature=youtu.be

Cotton Court is hosting social media workshops in conjunction with 3ManFactory. This course is ideal for business owners, freelancers and anyone responsible for customer service, marketing or PR within their organisation that want to take the first steps into social media. Further information about upcoming events can be found on our events page.

Cotton Court Goes Green!!

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Looking after our enviroment

We are working in partnership with the Green Tourism Business Scheme to reduce our carbon footprint.

Our new initiative involves making Cotton Court a sustainable and environmentally-friendly building. We’ve eliminated polystyrene products from our building, replacing them with paper and cardboard, which are much better for the environment as they are recyclable and biodegradable.

We are showing our employees how to demonstrate green office etiquette, by recycling paper, plastic and cans; emailing internal and external communications; and keeping our printing to a minimum.

We’re looking at other ways to reduce, reuse and recycle in our supply chain. We want to identify environmentally friendly products manufactured and produced locally. We’re looking at other ways to reduce, reuse and recycle in our supply chain. We think this is the right thing to do for our global environment and for our business.

Wiring up former mill as a digital hub – LEP Article

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The owner of a former wire works has said he wants it to become a hub for Preston’s digital industry.

Rob Binns, who owns the former Starkie’s Wire Works at Cotton Court, off Church Street, in the city, said it was already attracting a number of small businesses.

The building has been fitted out with super-fast broadband connection and modern office space to make it ready for firms to move in.

Mr Binns, a prominent local property owner, said a number of digital businesses launched in incubation space at the University of Central Lancashire’s Media Factory were looking at making the move.

He said: “There is only so far businesses can go at the Media Factory before they run out of room, so we are offering grow-on space for them.

“There is nothing like this in Preston where they can get the facilities we have on the terms we can offer.

“I see these kind of digital businesses as the future for a place like Preston, so I want to position Cotton Court as a hub for them.”

He said the building’s conference facilities were already attracting strong interest from training groups and networking clubs.

Mr Binns added property developer Brookhouse Group, which is behind the Horrockses Quarter development on a neighbouring site at Queen Street, Avenham, were talking to him about incorporating Cotton Court into its plans.

The move could involve creating a second entrance into the building.

Enviroment Agency hold successful regional meeting

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In June 2012 Cotton Court was proud to host a large event for the Environment Agency. The event was a great success and we received some fantastic feedback from the event organisers and delegates.

“From a personal point of view I would like to thank all of your staff and John and yourself in particular for your hard work in making our event a success. The friendly and helpful nature of your support made the event run much more smoothly and it was good to know that you were there to help with our large number of requests!”

Michael Ainsworth – Assistant Nuclear Regulator