Cotton Court Business Centre

Music Festival

Sell-Out Flag Market Event a Quadruple Win for clients Invoke Media

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Invoke Media celebrate collaborative success of landmark local event

Preston based marketing agency Invoke Media are celebrating a quadruple win after last week’s successful Prestfest event on Preston Flag Market.

The annual event is organised by the North & Western Lancashire Chamber of Commerce’s Preston Business Improvement District (BID), with the intent of bringing thousands of party goers into the city centre to stimulate the night-time economy & celebrate the coveted purple flag accreditation.

This year’s sell-out event has surpassed all previous years in terms of attendance, economic impact and customer feedback.

The planning and execution of the event has been led by Preston BID, alongside a careful selection of expert providers from the Preston and Central Lancashire area. 

Invoke saw three of its key clients involved in the event. Preston BID as the event organiser, Get Staffed providing the bar and hospitality team, and UK Media & Events as the event management and production agency. 

In addition to client involvement, Invoke Media took the marketing lead for the event for the third year running, providing paid social advertisements, messenger marketing, live video streams and overall marketing consultancy & support; helping Preston BID sell 95% of its online tickets before the event.

Jack Barron, Director of Invoke Media said:

“It’s one of those rare occasions where we get to collaborate with multiple key clients on the same project. It was a great experience to work with like-minded people, each an expert in their own field, to put together an excellent event that has driven thousands of people into the city centre. Our involvement and that of three key clients makes this a quadruple win for us and extremely satisfying.”

He continued:

“The main reason we moved Invoke Media to Preston from Manchester was to support and be a part of the development & investment that is happening in our city, my hometown. It’s events like this, local collaboration and hard-working organisations like Preston BID that are driving growth and making us a true contender in the region, we can’t wait until next year”

Mark Whittle, Manager of Preston BID said:

“Preston BID worked with a close-knit team of local trusted businesses, to plan and execute our most successful event to date. By working with Preston businesses we’ve not only ensured a sell-out, well-run event; we’ve fed back into the local economy and supported chamber members.“

Further Information

Invoke Media is a marketing agency based at Preston’s Cotton Court Business Centre. Incorporated as a limited company in 2013 and operating from Manchester city centre, it returned to Preston in summer of 2018 to support the development of the city and local area. 

Working with local success stories such as the San Marco Group, GetStaffed, Baluga Bar & Club, Cotton Court Business Centre and the North & Western Lancashire Chamber of Commerce, they have truly ingrained themselves in the local economy and the success stories it creates.

UK Media and Events have got the X-Factor!!

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UK Media & Events produced Grace Davies (X Factor finalist) homecoming show at Cathedral Square, Blackburn last Wednesday (29th November). This is what they had to say about the event:

“We were contacted by ITV 48 hours prior to the event happening and in that time organised every production element, arranged all infrastructure and delivered a seamless and successful event.

In the 48 hours, we coordinated and implemented all arrangements for the staging, sound, lighting, LED screen, full crew, live cameras and operators, security barriers and fencing, medical and full ground

protection (covering all grassed areas).

Thousands of people attended (4-5k) and the support for Grace was outstanding.

We pride ourselves on our adaptability and flexibility, and this successful event is the proof in the pudding!”

Great achievement by our clients…..keep up the good work!

PRESTFEST SHOWS CITY CENTRE CAN DELIVER A PARTY!

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Preston turned purple on Saturday night as thousands of people descended on the Flag Market for Preston Business Improvement District’s (BID) ‘Purple Party’.

The event, organised to highlight the city’s award-winning status as a Purple Flag destination, saw people come to Preston to enjoy a free, live gig before experiencing the best of what the city has to offer. Official figures saw 3,018 people enjoy the event, across the course of the evening.

Headline performances from Craig Charles and MistaJam, supported by local DJ Nick Carter, created a celebratory atmosphere on the city’s Flag Market as they performed from the Harris Museum balcony.

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BID manager, Mark Whittle, said:  “The premise was to attract people to Preston for a special event, encourage them to visit our bars, clubs and restaurants, and even stay in our hotels, before and after the event.

“It’s the first large scale, free to attend event of this nature anywhere in the North West, which celebrates and promotes a city’s leisure sector by throwing a party for people.”

Party-goers were treated to a two-hour, live full production show, following a welcome from the SPARK! Drummers, GlowBots, carnival showgirls, stilt-walkers, fire eaters and more.

Those applying for tickets were predominately from Lancashire but some had traveled from locations including Leeds, Edinburgh, Birmingham and Inverness.

One of them, Sally Walsh (32), from Leeds, said: “As soon as we heard about this event we had to go; it was amazing, using a beautiful building like a museum to throw a party for so many people and for it to be free of charge was fabulous. We traveled down from Carlisle and are making a weekend of it in Preston; we’ve had a great time and will come back.”

Andrea Mellon, owner of Duk~Pond on Cross Street and a member of the BID Committee, added: “It was a great night, events like this are really important to show people what Preston has to offer – that it’s got something for everyone as well as being safe and vibrant.

“Preston does have a great offer post-5pm and so many people arriving in our great city and supporting our local economy was fantastic; I hope it’s a regular event.”

Check out the video thats ben produced by RTR Digital

 

Vibe Tickets Launch on Android App

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Vibe Tickets have announced the launch of their software for the Android market, the Lancashire based ethical ticket exchange expects their customer base to double within the first 4 weeks.

Vibe Tickets was founded in 2013 by entrepreneur, Luke Massie, who wanted to give real fans the chance to not only buy and sell tickets, but also make new, likeminded friends at the hottest events.

The launch on android follows shortly after the successful launch on Apple, the app already has thousands of users buying and selling live event tickets at face value.

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Managing director Luke Massie said the expansion followed a £200,000 investment by technology entrepreneur Matt Newing. Luke said; “Vibe is operating a freemium business model, the service is free to use and the app is free to download. We are accelerating the growth of Vibe’s active user base while continually enhancing and developing the app. Our short term goals are to reach critical mass and enter new markets; the US and Europe. On top of directors capital we have raised £200,000 at a SEED round from Matt Newing and Elite Comms Group and we will be opening a new round of funding in the New Year.

The business model is based on peer to peer communication, growing this with a secure payments platform in the future. Everyone should have fair access to tickets and that is why we are strict about face value sales.

When the time is right Vibe will launch premium features and monetise at that stage, I am aiming forVibe Tickets to become the most disruptive presence in the secondary ticket market.”

Matt’s Newing, investor in Vibe and successful Tech Entrepreneur said;

“I share Luke’s passion about the business and the ticketing industry. Real fans are suffering at the expense of the secondary market, the real issue is that primary market are now buying secondary ticket sites and artificially manipulating the market. Ultimately, the power is in the people’s hands as the business model currently stands, but we are certainly looking to develop this.

Consumers have been crying out for a service like Vibe, I’d encourage everyone to join the cause and permanently change the market for the greater good”

The launch comes at a time when attention on the secondary market and touts has intensified.

Last week POP legend Prince (13/11) declared war on ticket touts by delaying sales of tickets for his forthcoming UK tour. Prince’s official Twitter feed became filled with references to online and secondary ticket websites, where tickets that have been bought can be officially resold.

Prince’s protest came as consumer watchdog Which? released a damning report on secondary ticket websites calling for action to stop them ‘reselling at inflated prices.’

Which? spent eight weeks monitoring four of the biggest secondary ticketing websites and found evidence that consumers were being cheated.

It isn’t illegal to resell tickets for profit, but Which? is concerned that many secondary ticket sites are denying fans the chance of buying tickets at face value and breaching consumer rights legislation.

The Vibe Tickets app which can be found on the following links:

Apple – Vibe Tickets

Android – Vibe Tickets

Prestfest to return to the city with a bang!

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Cotton Court Business Centre has once again been asked to support the promotion of Prestfest by The North and Western Lancs Chamber of Commerce andPreston BID (Business Improvement District) to work alongside them on a project that will join together a selection of city centre venues in a steering group to bring you Preston by Night.  Preston by Night promote and raised awareness online for a new event called Prestfest, in the past a 3 day celebration of Preston’s evening entertainment. This year is going to be slightly different!

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So what is Preston by Night and why have they the venues come together to promote Preston as a good night out? Find out more from our past blogs

BID Preston Launches Prestfest Weekend!

Cotton Court Supports Prestfest Weekend 2014

Prestfest Weekend fills the streets with colour!

For more information about this prestigious award visit www.purpleflag.org.uk

Cotton Court Business Centre have been tasked with increasing the event awareness and their social media awareness, customer interaction, design, online branding, photography coverage, and the support of all the business within Preston City Centre that are taking part in the festival by promoting their offers and activities.

We are continuing to work with the ChamberBID and Preston by Night group to develop and evolve the project.

Get your FREE tickets for The Prestfest Party – Saturday 31st January 2016 Now! 

Superstar DJs MistaJam and Craig Charles will perform at Preston’s ‘biggest ever night-time party’ in January 2016 after agreeing to appear at Prestfest’s Purple Party. In the form of a huge free gig on the Flag Market, with thousands of free tickets being made available for the event.

A world-class sound and lighting system, together with a live visual and FX show, will create an outdoor nightclub with the special guest DJs performing to the audience from the balcony of the historic Harris Museum and Art Gallery.

MistaJam, an international name through presenting on BBC Radio One and performing at the UK’s biggest festivals and weekly residencies at some of the world’s best super clubs such as Ibiza Rocks and Mallorca’s BCM, will perform a headline set.

And BBC Radio Two’s DJ Craig Charles, well known for his TV career having played Lister in Red Dwarf, presented Robot Wars and spent 10 years in Coronation Street, will perform his hugely popular live funk and soul set.

BID manager Mark Whittle said: “We are delighted to announce two huge names from the DJ circuit to our Purple Party in January.

“We have been promising this will be the biggest free night-time party Preston has ever seen since we first launched the event in late September and now we can truly back that up.

“We have two acts that are incredibly well known between them and will appeal to a wide and varied audience, which is exactly what we want to attract to our great city.

“The whole point of the Purple Party is to get thousands of people into the city early on to enjoy a good time before heading out into our local nightspots to enjoy what Preston has to offer – award-winning nightlife and a huge welcome.

You can also follow Preston by Night & PrestFest on Twitter: @PrestonByNight & @PrestFest Or use the hashtag #Prestfest