Cotton Court Business Centre

Entrepreneur

Top 5 Tips to Make your Company Look Bigger

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Large corporations enjoy different benefits over smaller start-ups. Companies with major brands have established reputations, reduced operating costs and massive advertising budgets that garner significant media attention. If you’re an entrepreneur with a small startup, competing with multinational companies is challenging.

It’s essential to keep in mind that these multi-billion dollar enterprises once started out small and humble, overtime they offered products and services that exceed customer expectations, which led them to dominate industries.

 

If your customers love your products or services then you are on the right track. To start making revenues like a multinational it’s essential to make your small business look like a huge corporation. Here’s a quick guide on how to make your small business look big.

Get a Professional Website

Consider your website as the main portal between you and your prospects. If the website is dull, boring, slow and filled with filler content then your premium products or service cannot save you! Your potential customers will take a lot from your unprofessional website. To make your small business appear like a multinational then invest in a professional website designing service to get a corporate website with quality content that converts your visitors to customers.

Phone Answering Service

Nothing is more annoying for any potential customer than hearing a polite and professional “hello” when they call your company for a query or complaint. You will need to invest in a dedicated telephone number and call/text handling services to cater to all your internal and external communication needs. For any new business owner installing a powerful and efficient phone handling system should be a priority. A smartphone system with a business phone number will give your small company a chance to appear much bigger by having a reception team that manages your calls.

Have Larger Invoice Numbers

When you work with a bigger invoice number, it indicates that you have a lot of business transaction to complete each day. When a customer sees a larger invoice number has a positive impact on your credibility as compared to typing 20 or 30 on your invoice, which clearly indicates you’re a new start-up business. A corporate phone, registered address, and website will offer the much-needed business support that your small business needs. It makes your job as a business owner much easier allowing you the freedom to work from anywhere in the world.

Be Active on Social Media

You won’t need a hefty advertising budget to promote your business over the internet. Use Google Ads, Facebook Ads and other Instagram and social media advertising agencies to promote your content for you. Having a social media platform gives access to millions of customers

who are interested in the product or service you offer. If they see that you are active on Facebook and have, a lot following then chances are that you will double your earnings with correct social media marketing strategy. Social media presence is essential for business growth and development.

Sell-Out Flag Market Event a Quadruple Win for clients Invoke Media

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Invoke Media celebrate collaborative success of landmark local event

Preston based marketing agency Invoke Media are celebrating a quadruple win after last week’s successful Prestfest event on Preston Flag Market.

The annual event is organised by the North & Western Lancashire Chamber of Commerce’s Preston Business Improvement District (BID), with the intent of bringing thousands of party goers into the city centre to stimulate the night-time economy & celebrate the coveted purple flag accreditation.

This year’s sell-out event has surpassed all previous years in terms of attendance, economic impact and customer feedback.

The planning and execution of the event has been led by Preston BID, alongside a careful selection of expert providers from the Preston and Central Lancashire area. 

Invoke saw three of its key clients involved in the event. Preston BID as the event organiser, Get Staffed providing the bar and hospitality team, and UK Media & Events as the event management and production agency. 

In addition to client involvement, Invoke Media took the marketing lead for the event for the third year running, providing paid social advertisements, messenger marketing, live video streams and overall marketing consultancy & support; helping Preston BID sell 95% of its online tickets before the event.

Jack Barron, Director of Invoke Media said:

“It’s one of those rare occasions where we get to collaborate with multiple key clients on the same project. It was a great experience to work with like-minded people, each an expert in their own field, to put together an excellent event that has driven thousands of people into the city centre. Our involvement and that of three key clients makes this a quadruple win for us and extremely satisfying.”

He continued:

“The main reason we moved Invoke Media to Preston from Manchester was to support and be a part of the development & investment that is happening in our city, my hometown. It’s events like this, local collaboration and hard-working organisations like Preston BID that are driving growth and making us a true contender in the region, we can’t wait until next year”

Mark Whittle, Manager of Preston BID said:

“Preston BID worked with a close-knit team of local trusted businesses, to plan and execute our most successful event to date. By working with Preston businesses we’ve not only ensured a sell-out, well-run event; we’ve fed back into the local economy and supported chamber members.“

Further Information

Invoke Media is a marketing agency based at Preston’s Cotton Court Business Centre. Incorporated as a limited company in 2013 and operating from Manchester city centre, it returned to Preston in summer of 2018 to support the development of the city and local area. 

Working with local success stories such as the San Marco Group, GetStaffed, Baluga Bar & Club, Cotton Court Business Centre and the North & Western Lancashire Chamber of Commerce, they have truly ingrained themselves in the local economy and the success stories it creates.

Northern Powerhouse Lancashire #PowerUp!

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We were delighted to host the Northern Powerhouse Lancashire #PowerUp conference yesterday. We took away some really useful information about how businesses can access the best support available to help them to grow! Attendees benefited from the advice of panel members Sue Barnard (Senior Manager, British Business Bank), Ben Hookway (CEO, Relative insight), Andrew Leeming (Boost Programme Manager, Boost Business Lancashire), Will Salt (Senior Policy Adviser, Department for Business, Energy and Industrial Strategy (BEIS)) and Andy Mann (Director and Group Editor, The Samuel James Group.) The event discussed business support and how such organisations can help companies access the most relevant, best support available to grow the Lancashire economy and support local businesses!
The Northern Powerhouse is the government’s vision for a super-connected, globally-competitive northern economy with a flourishing private sector, a highly-skilled population, and world-renowned civic and business leadership.
The North has a long history of innovation, influencing the fortunes of the country and the face of the industry further afield. Today’s global industry trends are driving new opportunities for growth and the Northern Powerhouse is working to help you harness their potential to benefit your business.  

NPIF is a collaboration between the British Business Bank and ten Local Enterprise Partnerships (LEPs) in the North West, Yorkshire, the Humber and Tees Valley. NPIF provides over £400m of investment to boost small and medium business (SME) growth in the North of England. Funding options which are available include; Microfinance, Debt Finance and Equity Finance.
If you are a small business that is looking for support get in touch and we can point you in the right direction #growinglancashire  

PowerUp

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What does the Northern Powerhouse mean to your business?

The North has a long history of innovation, influencing the fortunes of the country and the face of industry further afield. Today’s global industry trends are driving new opportunities for growth and the Northern Powerhouse is working to help you harness their potential to benefit your business.

The time is NOW, so lets PowerUP!

Register for your free place today for a Northern PowerUP information and networking event near you to find out more about how the Northern Powerhouse is fuelling and supporting the growth of small and mid-sized commerce in your area. Hear from neighbouring businesses that have benefitted, and about support initiatives through your Local Enterprise Partnership.

  • LANCASHIRE, Tuesday 25th June

Cotton Court, Preston, PR1 3BY

Agenda

9.30am – Registration and coffee

9.50am – PowerUP panel and Q&A

11am – Networking

11.30am – Close

Speakers

Speakers include representatives of the Department for Business, Energy and Industrial Strategy, Northern Powerhouse Investment Fund, Local Enterprise Partnership and your business community.

Register for your free place now!

Start-up Competition Winner!

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Cotton Court Business Centre’s Start-Up competition reached its pinnacle on Friday 17th May with the top 3  finalists coming into Cotton Court to pitch their ideas to our expert panel.

We had some amazing pitches from all the finalists and some lively debates amongst the panel! The top prize went to the winner on the day, Craig Wilson of Blox Mobile Storage!

Craig has created a custom-built delivery trailer which gives Blox Storage the unique ability to deliver walk-in sized, weatherproof containers directly to your home or business for you to pack in your own time. Blox Storage then collects and store the container in their secure warehouse, with onward delivery available anywhere.

The Start-Up Competition launched in March and budding and established entrepreneurs from across Lancashire took part in the competition for the chance to win a prize valuing nearly £20,000.

The competition saw entrepreneurs from across the Red Rose County pitch for a chance to win everything they need to start, build and expand their business.  Twelve finalists came into Cotton Court to film their business pitches, then the top 3 pitched their ideas in a Dragon’s Den style format to our expert panel, which was made up of some high profile business experts in Lancashire, including:

Andrew Leeming –  Programme Manager at Boost Business Lancashire

Heather Waters – Enterprise Manager at NatWest

Robert Binns – Director, Cotton Court Business Centre

Dharma Kovvuri – Dean of Burnley Campus, UCLan

Paul Woodburn – Partner, WNJ Accountants

Steph Harding, Commercial Manager, Wallace Digital

Michael Finnigan – Founder,  i2i

Alistaire Jama – Managing Director, Kennedy Ross Consulting

Amy Blundell, Manager, Cotton Court Business Centre said “We are absolutely delighted to support future entrepreneurs from Lancashire. Myself, Robert and the team at Cotton Court are really looking forward to working with the competition winner and finalists. The competition is an excellent platform for local entrepreneurs to get their business off to the best possible start, with the help of professional support from the panel and advisors.”

On Friday, we also saw inspiring pitches from runners up Laura Jeffers of Asikara and Laura and Rachel Beattie of Careaux who Cotton Court and the advisors will also work with going forward.

The winner will be given a dedicated package of benefits including a desk space at Cotton Court, marketing and design support, mentoring, access to networking events, a smart telephone package, professional photography and many other benefits.

Pitching secrets to be revealed at upcoming event

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Budding and established entrepreneurs from across Lancashire are invited to learn about creating the perfect pitch.

NatWest will be holding a pitching-based taster session for its Pre-Accelerator programme at Cotton Court Business Centre, Preston. The session will coincide with the Cotton Court Start-Up Competition which sees entrepreneurs from across the Red Rose County pitching for a chance to win everything they need to start, build and expand their business.

Heather Waters, Enterprise Manager at NatWest, said: “During our Pre-Accelerator taster session, we will teach participants our award-winning pitch structure which enables entrepreneurs to confidently and effectively present their business in any given situation. Pitching is absolutely vital for skill any new business and having the confidence to deliver a good pitch can make or break a business opportunity.”

Robert Binns, Director of Cotton Court Business Centre, said: “Being able to shout about your business and tell your story is invaluable to any business person and this course will give people the opportunity to learn first hand how to accomplish this.”

Later this summer NatWest will be bringing its full Pre-Accelerator workshop to Cotton Court. The session is designed for early-stage businesses looking at ways to grow and enhance their business ideas. The programme is part of NatWest’s three-stage business accelerator scheme which is delivered across the UK.

The pitching event is on Tuesday, May 6 at the Cotton Court Business Centre from 10am to 11.30am. To register visit: https://www.eventbrite.co.uk/e/pitching-masterclass-tickets-60302903608

How to Attract Large Customer Base for Your Small Business

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Attracting new customers is an essential part of your business growth. If you are running a small company as an entrepreneur then it becomes indispensable for small and medium enterprises to gain a considerable market share based on their target audience. As a small business, you won’t have unlimited access to financial resources to spend on an advertising campaign on multiple platforms.

 

In this post, we will share how to gain a larger customer base with your one-man band.

Have a Marketing Strategy with Day to Day Campaign Activity

Small business owners have a tough time managing their business support and their tactical day-to-day activities. During all these operations, it’s hard for businesses to focus on a lucrative and inexpensive marketing strategy. The only solution to the problem is to take some time out each month and plan your marketing strategy.

 

Start with online marketing, target special holidays like Valentine’s Day, Mother’s Day, Fathers, Day, Christmas, Easter and many other events. Target these family events to market your business on social media. Plan giveaways on weekdays and weekends. 

Tell a Story

One of the best marketing tactics that small business owners can employ to promote their company is to tell a story. In simple words, tell your target audience what your brand is all about, what were the reasons that made you think of starting this particular business. When you share your journey to success with your audience, it convinces them of your dedication to the new business.

Invest in a Mobile Friendly Website

The website is the most important aspect of your business; it’s the first thing that a customer witnesses about your company. But to truly be successful you will need to have a mobile-friendly website. Most of your clients are using their phones and other handheld electronic devices so it’s natural that they will scroll through your website on their mobile phones or tablets. Your website must be altered to work flawlessly on a smaller screen.

Registered Address of Your Business

When your small business has a registered commercial address located right in the city centre, it makes a big impact on your customer base. A registered business address makes it easier for your customers to get in touch with you. Moreover, it’s important to save up and invest in a professional business phone number with call handling and call forwarding services. You will need to invest in a dedicated telephone number and call/text handling services to cater to all your business communication needs. For any new business owner installing a powerful and efficient call answering system should be a priority.

There are several benefits of getting a registered company address at a central location such as:

  1. Giving the impression that you run a large business
  2. Improve your business networking circle
  3. Periodical business sustenance events
  4. A chance to keep your business and personal emails separate
  5. A dedicated telephone line

Benefits of Entering Start-up Competitions

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As an entrepreneur when you are in the process of developing your company, startup competitions encourage you to innovate and aim for the funding you might get if you win.

Many start-ups competitions are far beyond traditional techniques and methods. If you have a good idea, someone will want to listen to you. Consequently, many small business owners participate in these competitions to get funding and guidance from industry experts.

Start-up competitions come with great benefits in terms of providing access to business growth tactics and experts from different perspectives.

In addition, young companies gain the ability to create their own brands for their target audience. Here are some benefits of entering business Competitions.

Increase Your Brand Value

Small business competitions are usually leading companies in their respective fields. The brand values of these established companies have already been established in the eyes of target groups.

These well-known brands aim for the big price, the ultimate winning award will take your small company to new heights. One of the biggest benefits of participating in competitions is that you get a chance to create synergy with a major brand.

This allows your target audience and investors to better understand the purpose of your professional initiative. By strengthening your reputation, you become an attractive investment option.

 

Reaching Out To Marketing Experts

As an entrepreneur, you have many duties that you need to consider as the business owner. You have to determine the marketing strategy for your products or services. Being a part of business competition allows you to meet marketing experts in your relevant field.

Talk to them about your business and ask them for suggestions on how to improve your marketing strategies to attract a larger target market. 

Make sure that the business competitions keep you on the right track and not to miss the milestones that you have set for yourself and your business support. These competitions enable you to reach

 

Establish New Connections

Any entrepreneur you meet will tell you that the road to success is through coincidences and useful links at meetings.

In a startup contest, you can get in touch with a big company to collaborate not only in the near future but also in your entire business life.

Participating in competitions is a great way to meet senior leaders and opinion front-runners to help you expand your professional and personal network worldwide. Developing such relationships enables start-ups to increase the number of staff, improve your platform, and expand the marketing and sales channels.

 

Meet New Entrepreneurs with Challenges

In addition to enabling you to connect with international executives and business experts, professional competitions also give you the chance to meet new entrepreneurs who are struggling with many challenges.

The challenges they face in their business will help you broaden your horizon and learn about doing business in different countries and cultures. These competitions allow you to see the big picture and grow your new business with marketing, communications and mutual interaction.

How To Make Your Home Based Business Look Like a Major Corporation and Enjoy the National Bed Month

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Being an entrepreneur means, you have to start everything that a company needs from scratch. Many mothers find it easier to start a home-based business because it allows them to be flexible with their work and household duties. Opening a small home based startup was never this easy. You have plenty of options on your hands if you’re a budding business owner don’t wait to make a professional first impression on your clients. We’re sharing some simple ways that can make your small setup look professional.

Get a Professional Business Address

Trust and credibility are the main aspects of your small business growth. To get the credibility that your target market demands you need to invest in a professional business address. Getting a business address has several benefits, the first one is you can work from anywhere even your own bed! A professional business address will add another layer of privacy to your small home-based business. Use it until you can invest in an office building. Business address will make your business appear corporate with a physical mailing and communication address.

Get a Business Phone Number

A dedicated business phone number is what sets you apart from your rivals. If you’re a new business owner, it’s essential to invest in a professional phone number that’s dedicated to your business. Availing such services will allow your business to look professional and with years of experience in conducting business. Professional greetings, receiving and dialling calls, emails, texts everything is covered by a professional phone service provider. Gone are the days when you needed to hire people to call answering and call back, now the task is made easier by professional telephone services. Apart from handling calls, they can provide you with a text portal to interact with your clients and suppliers through your business phone number.

Choose a Perfect Domain Name and Website

As we are celebrating, the National Bed Month to commemorate working from home when you want it’s essential to talk about how to make your business look professional. Your small business should have the right domain name, some services offer you a free domain name but usually, that’s not something you should go for. A standard free URL is hard to remember and tedious to search over the internet. The best alternative is to get a premium domain name, it will cost you some money but you will have a professional website with a company name.

Hiring a professional web designer will help your official website stand out from the rest. Get a website with a corporate theme and keep the design subtle yet attractive. The website should be easy to navigate for every visitor, buy a premium domain and server since they load faster and offer server security. A business phone, registered address, and website will offer the much-needed business support that your home-based business needs. They will make it easier for you to work from anywhere in the world including your bed without worrying about missing meetings and deadlines.

Managing Small Business Stress

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Stress is something that all of us have to deal with at various parts of our lives. Some of us are more susceptible than others, and everyone deals with it in different ways.

Stress is your body’s way of responding to dangers, threats and demands. The chemicals released prepare your body to react, and kick your body into its fight, flight or freeze response. At one point it helped our ancestors deal with ongoing threats like sabre-tooth tigers and competitor tribes. 

Whilst some stress can be good, and indeed some people thrive from having small amounts of stress in their lives, in larger doses or over a prolonged period of time it can have serious consequences on your mental and physical wellbeing, and there are even significant links between stress and serious diseases such as cancer.

This Monday saw the launch of International Stress Awareness week. A week organised by the International Stress Management Association to raise awareness of the condition, as well as promote stress prevention and wellbeing.

If you’re an entrepreneur or small business owner, you will be no stranger to regular bouts of stress. Like me, you’ve no doubt at some point been sat on the floor with your head in your hands wondering what the hell you’re doing in business or how you’re going to get out of whatever pickle you’re in.

Every part of your business has the potential to increase your stress levels and give you sleepless nights. Whether it’s a lack of new customers, HR issues, competitors or one of the many other working parts of your operation, your mind will constantly be ticking over.

The bottom line is, owning or operating a business is stressful. The sooner you learn to manage that stress or even make it work to your advantage the better. Because it’s always going to come back!

I spin many plates across my personal and professional life. I have days that feel like everything is getting on top of me and I want to go into ‘shutdown mode’, days where I feel like everything is going the best it can be and I’m unstoppable, and days where I feel like the stress is a good thing, something that pushes me to do my best work.

I’ve put together my top tips for managing stress in small business. I try to follow these rules as much as possible, but like everyone else, sometimes fail at my own game and let the big S word get the better of me.

Keep your eye on the prize

Begin with the end in mind, and have a clear understanding of what it is you are working towards; be it the small milestone or the massive end-goal. Visualising the prize at the end helps motivate us and cut through the white noise of stress and anxiety.

Break down the tasks for the day, write a list and strike them off as you achieve each milestone. It will help you see that you’re actually making headway and that you’re getting on top of the stress that’s trying to stand in your way.

One of my main motivators is keeping a promise to my parents that I’d buy them a villa in Menorca to spend their retirement in. Whilst I know it isn’t the exact property I’m going to get them, I keep a picture of the type of villa I’d like them to have, and from time-to-time look at it to remind me of what I’m working towards.

Maybe you’ve got a new addition to the family on the way? Maybe you’re looking to buy your first home with your partner? Visualising these things can help you cut through the stress and get your head back in the game.

Take a nap

There’s very few people that work in Cotton Court that haven’t walked in on me taking a cap-nap in a conference room, or found me having a snooze in a reclined car seat on the car park (there’s videos to prove it). But that isn’t because I’m lazy! It’s because I’m being proactive in managing my productivity and stress (that’s my story and I’m sticking to it). 

When it all gets too much and I feel like the stress is getting on top of me, I go into ‘shutdown mode’. I can be staring at my screen for 15 minutes with no work being done, desperately trying to squeeze out some productivity. Tight temples, pounding heart and a cluttered mind all work against me, with the frustration of not completing any work adding to my stress levels and completing the vicious circle of work related stress.

When I get to this stage I ‘reset’ my mind and body with a quick 20-30 minute nap. Sometimes I use guided hypnosis videos from YouTube (check out Michael Sealey) to help me declutter my mind, reset my stress levels and get me back in the productive zone.

Why not longer? Have you ever woken up from a nap and felt worse for it? It’s likely because you’ve had too long of a sleep. When you sleep hormones (such as Melatonin amongst others) are released to regulate your sleep cycle, send you into a deep slumber and immobilise your body.

Once you’ve gone into this deep sleep cycle, being woken from it can feel like the morning after a particularly heavy drinking session. Getting just the right amount of sleep is essential to napping. Too much and you will feel worse, too little and you won’t feel the benefits. Experts recommend napping for between 20 – 45 minutes maximum to destress and increase productivity.

Go for a walk

If napping isn’t your style, or you’ve just woken up and need some extra help de-stressing; a walk may be the answer.

It’s important to take regular breaks away from your workspace to rest your mind, refocus your thoughts and declutter your brain. Whilst it works away 24 hours a day, the brain is just like any other part of your body. It needs time to recover from activities and process thoughts.

Just like your computer needs to be reset or shut down from time-to-time, your brain needs sleep, or even just to take a short break from strenuous or taxing activities in order to run at optimal levels.

Go for a walk around the block, to the local park or just pace around the car park to get some fresh air and think about something different than the tasks at hand. It’s absolutely amazing for lowering your stress levels and returning you to a happy and productive place.

You might want to go one step further and factor in breaks as a pre-emptive measure. Last year I had a particularly heavy workload one week, and researched different ways I could manage my stress and productivity in order to ensure I completed the projects on time.

I came across a technique called Pomodoro. It encourages people to work for short timed periods (usually 25 minutes) before taking enforced short breaks. It has a devout following, and has been validated by science as an effective time management technique. Whilst I found it wasn’t something I’d like to do every day of the week, it did help me complete the work at hand and managed my stress levels considerably. I still use it when the workload gets particularly hectic! Look it up and give it a try.

Eat right, drink right

This is a simple one and doesn’t need much explaining. The old adage ‘you are what you eat’ has much truth in it. Ensuring you eat a varied and healthy diet has obvious physiological benefits, but what does it have to do with stress? The link between physical and mental wellbeing has been proven time and time again, but still doesn’t seem to get the recognition within mainstream society. A healthy body will support a healthy mind, and visa versa.

Think of food as the fuel you put into your car. If you don’t put enough in, it runs out and won’t move. If you put the wrong fuel in, it doesn’t work.

The same can be said for water and staying hydrated. Your brain needs water to function, as does the rest of your body. Try to work towards drinking 2 litres of water throughout the day to stay hydrated and keep your brain working at optimal levels.

I keep a big 2.2 litre sports bottle on my desk and aim to drink a full one each day. I’ve found my reliance on things like caffeine lowers, I feel more relaxed and at ease, and I’m more focused.

In short, eat & drink what your body needs in enough quantity with the right quality and it will have a direct benefit in reducing your stress levels.

Work it out

Aside from helping you get buff, increasing your confidence and giving you a good routine, working out releases endorphins and other chemicals that fight stress and increase happiness.

Work out regularly to prevent the onset of stress before it even happens, or to tackle existing stress.

I aim to train every morning before coming into the office, and I find that my first few hours produce some of my best work. I can sometimes do a full days worth of work before lunchtime and I feel absolutely great about it. It helps keep the stress at bay, and even if there are external factors that throw some stress into the mix, I’ve been known to go down to the gym and trash it out on a treadmill or give the heavy bag a good work out (imagining someone else’s face is optional)

Exercise is great for preventing or fighting stress. Give yourself a good workout and I promise it will help those stress levels dwindle.

Finally…

Everyone will have their own way of preventing or dealing with stress. The important thing to note is that you’re going to experience it at some point, whether you’re in business or not, it’s how you handle it that will determine how much it affects you, your business and family.

Establish what works for you, include as part of your daily routine or even just use it as an ‘in case of emergency break glass’ kit for when everything gets too much.

These techniques will certainly help you if applied correctly, but there’s never a true fool-proof way to defeat what nature gave us. If they don’t work, don’t get disheartened. Pick yourself back up, dust yourself off and remember that regardless what’s causing you stress in the first place, you’ve always got the gift of free will, your health, people to support you and remember that even if you can’t see them right now, you’ve always got alternative options.

If you’ve got any ways to deal with stress that we’ve not mentioned here, or want to add to my existing list then please get in touch and let me know! Email me HERE, I’d love to hear from you.

 

Jack Barron

Marketing Director