Cotton Court Business Centre

Customers

Top 5 Tips to Make your Company Look Bigger

By Comments Off on Top 5 Tips to Make your Company Look Bigger

Large corporations enjoy different benefits over smaller start-ups. Companies with major brands have established reputations, reduced operating costs and massive advertising budgets that garner significant media attention. If you’re an entrepreneur with a small startup, competing with multinational companies is challenging.

It’s essential to keep in mind that these multi-billion dollar enterprises once started out small and humble, overtime they offered products and services that exceed customer expectations, which led them to dominate industries.

 

If your customers love your products or services then you are on the right track. To start making revenues like a multinational it’s essential to make your small business look like a huge corporation. Here’s a quick guide on how to make your small business look big.

Get a Professional Website

Consider your website as the main portal between you and your prospects. If the website is dull, boring, slow and filled with filler content then your premium products or service cannot save you! Your potential customers will take a lot from your unprofessional website. To make your small business appear like a multinational then invest in a professional website designing service to get a corporate website with quality content that converts your visitors to customers.

Phone Answering Service

Nothing is more annoying for any potential customer than hearing a polite and professional “hello” when they call your company for a query or complaint. You will need to invest in a dedicated telephone number and call/text handling services to cater to all your internal and external communication needs. For any new business owner installing a powerful and efficient phone handling system should be a priority. A smartphone system with a business phone number will give your small company a chance to appear much bigger by having a reception team that manages your calls.

Have Larger Invoice Numbers

When you work with a bigger invoice number, it indicates that you have a lot of business transaction to complete each day. When a customer sees a larger invoice number has a positive impact on your credibility as compared to typing 20 or 30 on your invoice, which clearly indicates you’re a new start-up business. A corporate phone, registered address, and website will offer the much-needed business support that your small business needs. It makes your job as a business owner much easier allowing you the freedom to work from anywhere in the world.

Be Active on Social Media

You won’t need a hefty advertising budget to promote your business over the internet. Use Google Ads, Facebook Ads and other Instagram and social media advertising agencies to promote your content for you. Having a social media platform gives access to millions of customers

who are interested in the product or service you offer. If they see that you are active on Facebook and have, a lot following then chances are that you will double your earnings with correct social media marketing strategy. Social media presence is essential for business growth and development.

Lancashire County Council chooses Cotton Court client to deliver its £11.25m Rosebud Fund

By Comments Off on Lancashire County Council chooses Cotton Court client to deliver its £11.25m Rosebud Fund

A support fund available for businesses in Lancashire has a new team in charge of handing out loans designed to spark growth and jobs.

Lancashire County Council has chosen investment specialist GC Business Finance (GCBF) to deliver its £11.25m Rosebud business finance fund.

The team, based at Cotton Court, will oversee Rosebud loans from £10,000 to £300,000 for growing businesses over the next five years and will work alongside Lancashire County Developments.

It delivers more than £60m in finance to over 5,000 small and medium-sized enterprises each year. This includes managing the Northern Powerhouse Investment Fund’s ‘microfinance’ funds, providing loans of between £25,000 and £100,000 to businesses across the powerhouse area.

Rosebud aims to create around 150 new jobs per year and will focus on sectors such as aerospace; advanced manufacturing; digital and creative; energy and environment; health innovation; and financial and professional services.

County councillor Michael Green, a cabinet member for economic development, environment and planning, said: “Over the last 30 years Rosebud has helped thousands of businesses across Lancashire to expand by tapping into finance to create new jobs, move premises and invest in technology. We’re incredibly pleased to be able to allocate a further £11.25m pounds to support growing Lancashire businesses to achieve their growth aspirations.”

Andy Walker, head of business growth and innovation at Lancashire County Council, said: “GC Business Finance already works closely with the Access 2 Finance service in Lancashire and has strong relationships with local businesses and the professional services community.

“It will help provide a seamless transition for the delivery of Rosebud finance, helping businesses create employment opportunities, especially the graduate-level jobs that can help us retain talent in Lancashire.”

 

Paul Breen, director of GC Business Finance, said: “Lancashire is a strong and vibrant economy and home to a vast number of successful businesses. However, some companies struggle to access funding through traditional means which is where Rosebud can play a vital role.”

Businesses interested in applying for Rosebud finance can do so through the county council website or Boost Business Lancashire. Applications for finance will be considered from businesses based in the administrative area of the council.

“Alongside GC Business Finance, the Growth Company is heading up a new initiative that has been launched across Lancashire to boost business productivity. Skills Support for the Workforce is a fully-funded programme designed to help employers bridge skills gaps in their organisation through bespoke training. Businesses can access a range of accredited and non-accredited programmes to help them upskill their staff – helping employees to progress in their careers. Skills Support for the Workforce aims to enhance staff productivity, increase morale and improve staff retention in organisations across the county”.

 

If you’d like more information on Skills Support for the Workforce in Lancashire and to see if your business is eligible, call 01772 920 750 or email WorkforceLancs@gcskills-support.uk.

Cotton Court take part in the Big PNE Sleepout!

By Comments Off on Cotton Court take part in the Big PNE Sleepout!

On Friday 15th November the Cotton Court team along with hundreds of people are sleeping out at Preston Deepdale Stadium to raise funds for the Foxton Centre. The Foxton centre is a Preston based charity who are committed to helping adults and young people within the local community

Helping the city’s homeless, the sleep out aims to raise £50,000 to buy a house for Preston’s rough sleepers under the charity’s Housing First initiative.

Here at Cotton Court we are entering a team of around 15 people, made up of staff and customer including staff and customers, to sleep out and hope to raise more than £1,000 between us!

Rochelle, said: “We are very proud to be able to be a part of the Big PNE Sleepout. Homelessness is a major issue in Preston and if we can contribute to raising awareness and money to support this cause then why not be involved.”

To make a donation towards this fantastic cause please visit Cotton Court group’s fundraising page

 

Sell-Out Flag Market Event a Quadruple Win for clients Invoke Media

By Comments Off on Sell-Out Flag Market Event a Quadruple Win for clients Invoke Media

Invoke Media celebrate collaborative success of landmark local event

Preston based marketing agency Invoke Media are celebrating a quadruple win after last week’s successful Prestfest event on Preston Flag Market.

The annual event is organised by the North & Western Lancashire Chamber of Commerce’s Preston Business Improvement District (BID), with the intent of bringing thousands of party goers into the city centre to stimulate the night-time economy & celebrate the coveted purple flag accreditation.

This year’s sell-out event has surpassed all previous years in terms of attendance, economic impact and customer feedback.

The planning and execution of the event has been led by Preston BID, alongside a careful selection of expert providers from the Preston and Central Lancashire area. 

Invoke saw three of its key clients involved in the event. Preston BID as the event organiser, Get Staffed providing the bar and hospitality team, and UK Media & Events as the event management and production agency. 

In addition to client involvement, Invoke Media took the marketing lead for the event for the third year running, providing paid social advertisements, messenger marketing, live video streams and overall marketing consultancy & support; helping Preston BID sell 95% of its online tickets before the event.

Jack Barron, Director of Invoke Media said:

“It’s one of those rare occasions where we get to collaborate with multiple key clients on the same project. It was a great experience to work with like-minded people, each an expert in their own field, to put together an excellent event that has driven thousands of people into the city centre. Our involvement and that of three key clients makes this a quadruple win for us and extremely satisfying.”

He continued:

“The main reason we moved Invoke Media to Preston from Manchester was to support and be a part of the development & investment that is happening in our city, my hometown. It’s events like this, local collaboration and hard-working organisations like Preston BID that are driving growth and making us a true contender in the region, we can’t wait until next year”

Mark Whittle, Manager of Preston BID said:

“Preston BID worked with a close-knit team of local trusted businesses, to plan and execute our most successful event to date. By working with Preston businesses we’ve not only ensured a sell-out, well-run event; we’ve fed back into the local economy and supported chamber members.“

Further Information

Invoke Media is a marketing agency based at Preston’s Cotton Court Business Centre. Incorporated as a limited company in 2013 and operating from Manchester city centre, it returned to Preston in summer of 2018 to support the development of the city and local area. 

Working with local success stories such as the San Marco Group, GetStaffed, Baluga Bar & Club, Cotton Court Business Centre and the North & Western Lancashire Chamber of Commerce, they have truly ingrained themselves in the local economy and the success stories it creates.

Northern Powerhouse Lancashire #PowerUp!

By Comments Off on Northern Powerhouse Lancashire #PowerUp!
We were delighted to host the Northern Powerhouse Lancashire #PowerUp conference yesterday. We took away some really useful information about how businesses can access the best support available to help them to grow! Attendees benefited from the advice of panel members Sue Barnard (Senior Manager, British Business Bank), Ben Hookway (CEO, Relative insight), Andrew Leeming (Boost Programme Manager, Boost Business Lancashire), Will Salt (Senior Policy Adviser, Department for Business, Energy and Industrial Strategy (BEIS)) and Andy Mann (Director and Group Editor, The Samuel James Group.) The event discussed business support and how such organisations can help companies access the most relevant, best support available to grow the Lancashire economy and support local businesses!
The Northern Powerhouse is the government’s vision for a super-connected, globally-competitive northern economy with a flourishing private sector, a highly-skilled population, and world-renowned civic and business leadership.
The North has a long history of innovation, influencing the fortunes of the country and the face of the industry further afield. Today’s global industry trends are driving new opportunities for growth and the Northern Powerhouse is working to help you harness their potential to benefit your business.  

NPIF is a collaboration between the British Business Bank and ten Local Enterprise Partnerships (LEPs) in the North West, Yorkshire, the Humber and Tees Valley. NPIF provides over £400m of investment to boost small and medium business (SME) growth in the North of England. Funding options which are available include; Microfinance, Debt Finance and Equity Finance.
If you are a small business that is looking for support get in touch and we can point you in the right direction #growinglancashire  

PowerUp

By Comments Off on PowerUp

What does the Northern Powerhouse mean to your business?

The North has a long history of innovation, influencing the fortunes of the country and the face of industry further afield. Today’s global industry trends are driving new opportunities for growth and the Northern Powerhouse is working to help you harness their potential to benefit your business.

The time is NOW, so lets PowerUP!

Register for your free place today for a Northern PowerUP information and networking event near you to find out more about how the Northern Powerhouse is fuelling and supporting the growth of small and mid-sized commerce in your area. Hear from neighbouring businesses that have benefitted, and about support initiatives through your Local Enterprise Partnership.

  • LANCASHIRE, Tuesday 25th June

Cotton Court, Preston, PR1 3BY

Agenda

9.30am – Registration and coffee

9.50am – PowerUP panel and Q&A

11am – Networking

11.30am – Close

Speakers

Speakers include representatives of the Department for Business, Energy and Industrial Strategy, Northern Powerhouse Investment Fund, Local Enterprise Partnership and your business community.

Register for your free place now!

Start-up Competition Winner!

By Comments Off on Start-up Competition Winner!

Cotton Court Business Centre’s Start-Up competition reached its pinnacle on Friday 17th May with the top 3  finalists coming into Cotton Court to pitch their ideas to our expert panel.

We had some amazing pitches from all the finalists and some lively debates amongst the panel! The top prize went to the winner on the day, Craig Wilson of Blox Mobile Storage!

Craig has created a custom-built delivery trailer which gives Blox Storage the unique ability to deliver walk-in sized, weatherproof containers directly to your home or business for you to pack in your own time. Blox Storage then collects and store the container in their secure warehouse, with onward delivery available anywhere.

The Start-Up Competition launched in March and budding and established entrepreneurs from across Lancashire took part in the competition for the chance to win a prize valuing nearly £20,000.

The competition saw entrepreneurs from across the Red Rose County pitch for a chance to win everything they need to start, build and expand their business.  Twelve finalists came into Cotton Court to film their business pitches, then the top 3 pitched their ideas in a Dragon’s Den style format to our expert panel, which was made up of some high profile business experts in Lancashire, including:

Andrew Leeming –  Programme Manager at Boost Business Lancashire

Heather Waters – Enterprise Manager at NatWest

Robert Binns – Director, Cotton Court Business Centre

Dharma Kovvuri – Dean of Burnley Campus, UCLan

Paul Woodburn – Partner, WNJ Accountants

Steph Harding, Commercial Manager, Wallace Digital

Michael Finnigan – Founder,  i2i

Alistaire Jama – Managing Director, Kennedy Ross Consulting

Amy Blundell, Manager, Cotton Court Business Centre said “We are absolutely delighted to support future entrepreneurs from Lancashire. Myself, Robert and the team at Cotton Court are really looking forward to working with the competition winner and finalists. The competition is an excellent platform for local entrepreneurs to get their business off to the best possible start, with the help of professional support from the panel and advisors.”

On Friday, we also saw inspiring pitches from runners up Laura Jeffers of Asikara and Laura and Rachel Beattie of Careaux who Cotton Court and the advisors will also work with going forward.

The winner will be given a dedicated package of benefits including a desk space at Cotton Court, marketing and design support, mentoring, access to networking events, a smart telephone package, professional photography and many other benefits.

Pitching secrets to be revealed at upcoming event

By Comments Off on Pitching secrets to be revealed at upcoming event

Budding and established entrepreneurs from across Lancashire are invited to learn about creating the perfect pitch.

NatWest will be holding a pitching-based taster session for its Pre-Accelerator programme at Cotton Court Business Centre, Preston. The session will coincide with the Cotton Court Start-Up Competition which sees entrepreneurs from across the Red Rose County pitching for a chance to win everything they need to start, build and expand their business.

Heather Waters, Enterprise Manager at NatWest, said: “During our Pre-Accelerator taster session, we will teach participants our award-winning pitch structure which enables entrepreneurs to confidently and effectively present their business in any given situation. Pitching is absolutely vital for skill any new business and having the confidence to deliver a good pitch can make or break a business opportunity.”

Robert Binns, Director of Cotton Court Business Centre, said: “Being able to shout about your business and tell your story is invaluable to any business person and this course will give people the opportunity to learn first hand how to accomplish this.”

Later this summer NatWest will be bringing its full Pre-Accelerator workshop to Cotton Court. The session is designed for early-stage businesses looking at ways to grow and enhance their business ideas. The programme is part of NatWest’s three-stage business accelerator scheme which is delivered across the UK.

The pitching event is on Tuesday, May 6 at the Cotton Court Business Centre from 10am to 11.30am. To register visit: https://www.eventbrite.co.uk/e/pitching-masterclass-tickets-60302903608

How to Attract Large Customer Base for Your Small Business

By Comments Off on How to Attract Large Customer Base for Your Small Business

Attracting new customers is an essential part of your business growth. If you are running a small company as an entrepreneur then it becomes indispensable for small and medium enterprises to gain a considerable market share based on their target audience. As a small business, you won’t have unlimited access to financial resources to spend on an advertising campaign on multiple platforms.

 

In this post, we will share how to gain a larger customer base with your one-man band.

Have a Marketing Strategy with Day to Day Campaign Activity

Small business owners have a tough time managing their business support and their tactical day-to-day activities. During all these operations, it’s hard for businesses to focus on a lucrative and inexpensive marketing strategy. The only solution to the problem is to take some time out each month and plan your marketing strategy.

 

Start with online marketing, target special holidays like Valentine’s Day, Mother’s Day, Fathers, Day, Christmas, Easter and many other events. Target these family events to market your business on social media. Plan giveaways on weekdays and weekends. 

Tell a Story

One of the best marketing tactics that small business owners can employ to promote their company is to tell a story. In simple words, tell your target audience what your brand is all about, what were the reasons that made you think of starting this particular business. When you share your journey to success with your audience, it convinces them of your dedication to the new business.

Invest in a Mobile Friendly Website

The website is the most important aspect of your business; it’s the first thing that a customer witnesses about your company. But to truly be successful you will need to have a mobile-friendly website. Most of your clients are using their phones and other handheld electronic devices so it’s natural that they will scroll through your website on their mobile phones or tablets. Your website must be altered to work flawlessly on a smaller screen.

Registered Address of Your Business

When your small business has a registered commercial address located right in the city centre, it makes a big impact on your customer base. A registered business address makes it easier for your customers to get in touch with you. Moreover, it’s important to save up and invest in a professional business phone number with call handling and call forwarding services. You will need to invest in a dedicated telephone number and call/text handling services to cater to all your business communication needs. For any new business owner installing a powerful and efficient call answering system should be a priority.

There are several benefits of getting a registered company address at a central location such as:

  1. Giving the impression that you run a large business
  2. Improve your business networking circle
  3. Periodical business sustenance events
  4. A chance to keep your business and personal emails separate
  5. A dedicated telephone line

Spotlight On Success: Diecut Global

By Comments Off on Spotlight On Success: Diecut Global

Diecut Global have announced another amazing milestone in the growth of their company.

The international supplier and manufacturer of corrugated, packaging, print and print finishing machinery have announced the installation of the largest Goldline Evolution in the world.

Installed at one of the UK’s largest print and communication companies, the machine will allow the business to significantly increase its diecutting capabilities and output, complimenting a Goldline they had previously purchased.

The original Goldline was introduced by Diecut Global 8 years ago as an alternative to the traditional hand fed platen.

Steve Waterhouse, Managing Director of Diecut Global, said,

“As a responsible machine manufacturer and someone who had sold hundreds of hand fed platens all over the world in the last 25 years, I knew the dangers of the original clamshell press. This was confirmed in recent history when people who simply operated them paid the highest price, on machines my old company had sold back when I was the sales director and co-owner of Crosland. I thought if I cannot bring to market a machine that not only does the same job but does it in a safe way, a way that jobs can be set up faster, it was easy for the operator to use and bring it to market at a comparable price to the old technology, then I was not doing my job.”

The milestone installation comes at a time of significant growth for the company, going from strength to strength with a series of high profile client wins and expansion.

The company operates numerous production sites internationally, with an administrative & management presence at its Cotton Court Business Centre headquarters.

Read more here…