Cotton Court Business Centre

Courses

Social Media Seminars are back!!

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Following on from 3ManFactory’s immensely popular social media series last year here at Cotton Court Business Centre. they will be returning with another four part social media series starting in May.

This time the sessions will be one a month over four months covering;

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Social Media: What’s All The Fuss About?

With over 1+ billion users on Facebook, 500+ million on Twitter and 200+ million on LinkedIn there’s no denying that people are using social media in big numbers. But are they the right people? Should your business be getting involved? Tom Stables and Nathaniel Cassidy of 3ManFactory are here to make their case on why social media needs the attention of your business.

The social media series are all fast paced presentation sessions followed by a Q&A panel giving you the chance to get your questions answered by industry experts. These sessions are being hosted by Cotton Court and are a perfect way to network, soak up some knowledge and even get a bit of breakfast – they fill up quickly so make sure you book in advance!
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Social Media: Doing It Like A Boss
Tom Stables and Nathaniel Cassidy of 3ManFactory will go through their short social media do’s and don’ts to help you hit the grounding running and avoid making any major mistakes. Plus some awesome tips and tricks on how to get more out of all the major social networks. If you want to achieve social media mastery then you need to attend this event!

The social media series are all fast paced presentation sessions followed by a Q&A panel giving you the chance to get your questions answered by industry experts. These sessions are being hosted by Cotton Court and are a perfect way to network, soak up some knowledge and even get a bit of breakfast – they fill up quickly so make sure you book in advance!

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Social Media: Successful Strategies
Signed up for Facebook? Mild Twitter addict? Instagram junkie? Are you using social media but without a strategy? Then this event is for you! Tom Stables and Nathaniel Cassidy of 3ManFactory will go through their 10 successful social media strategies showcasing some of the simplest and most effective ways for you to engage with your connections and get more business!

The social media series are all fast paced presentation sessions followed by a Q&A panel giving you the chance to get your questions answered by industry experts. These sessions are being hosted by Cotton Court and are a perfect way to network, soak up some knowledge and even get a bit of breakfast – they fill up quickly so make sure you book in advance!

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Social Media: Awesome Analysis
Tom Stables and Nathaniel Cassidy of 3ManFactory will go through their accessible analytics approach looking at what tools to use, what information is important and how to use the data that is available to refine your strategy. So if you you’re already immersed in social media but just need to know if what you’re doing is working then you need to attend this!

The social media series are all fast paced presentation sessions followed by a Q&A panel giving you the chance to get your questions answered by industry experts. These sessions are being hosted by Cotton Court and are a perfect way to network, soak up some knowledge and even get a bit of breakfast – they fill up quickly so make sure you book in advance!

Partner Programme: Health and Well-being Courses

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New Year, New You? Part of our plan for 2014 is to work with our partners to put together a wide range of training courses and events. We have worked with Breathe Therapies to deliver a series of well-being programmes. If you need to develop confidence, quit smoking or manage anxiety, take a look at our programme overview to see how we can help.

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Breathe are a lively, friendly, knowledgeable and expert team and all the therapists are still practicing in their chosen area. The team consists of mental health nurses, dietician, nutritionist, NLP Practitioner, Hypnotherapist, CBT Therapist and have over 100 years’ experience and training in the field of Health and Wellbeing!

Our plan is that each programme will be fun and subtly life changing! Make new friends, gain new understanding and learn how to Be the best you can be!

Choose the programme most suited to your interest or need right now. We believe EVERYBODY should learn this stuff in school, but as it’s not yet taught our expert team will fill the gap in a fun and engaging way!

 

Available Programmes

Putting Good Stuff In! – Nutrition Programme

The Nutritional Management course offer an interactive and informed learning opportunity in understanding the needs of our body and how it works.

  • Learn about meal planning, hunger, metabolic rate, portion sizes, the importance of vitamins and minerals and the effects of starvation and other behaviours on our bodies.
  • There will be an opportunity for discussion and the use of food diaries is encouraged which aims to identify and change negative patterns of behaviour.
  • Create a more balanced and informed relationship with both ourselves and food

 

Laugh in The Face of Fear – Anxiety Management Programme

Sessions aim to give you a greater understanding of anxiety and the physiological, emotional and cognitive effects and how to manage them effectively.

  • Learn about the nature and origin of stress and anxiety
  • Gain a deeper knowledge and understanding of your personal reaction to stress and anxiety
  • Recognise your personal belief systems, thoughts and reactions and learn how to change them.

 

Food and Feelings – The Food Feelings Relationship Programme

In a safe and friendly environment you will explore your relationship with food and the connection to your emotional state. 

  • Learn about your ‘Food Script’ – What does it mean for you and what messages about food, weight, self-image do you carry and where do they come from?
  • Use of food and mood diaries will help to highlight themes and behaviour patterns
  • Understand different types of hunger and what they really mean!
  • Learn to respond in new and healthier ways to the emotional and physical cues your body has cleverly prepared for you!

 

Stop Smoking the NLP Way – Effective Smoking Cessation Programme

This Neuro-Linguistic Programming approach to quit smoking will help you to understand how your negative self-beliefs about giving up the habit have restricted your progress! 

  • Find out what’s going through your mind in the need for weed!
  • Learn new skills and drills to kick the habit!
  • Encourage and be encouraged as you “Change the Way You Think Change the Way You Feel!”

 

Being a Confident You! – Raising Self Esteem Programme

These sessions aim to empower and develop your sense of self worth 

  • Understand how self-esteem develops
  • Challenge negative self-exaltations
  • Combat self-criticism and unhelpful rules for living
  • Improve your self-esteem
  • Learn to accept and enjoy who you are

 

For all course dates, prices and further information please visit our partner pages. 

SEO | 6 Surprisingly Simple Factors That Will Take The Lead

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This time of year is suitable for retrospection. We’re able to take a good look at how things played out in 2012, and get an idea of the trends and patterns that are most likely to dominate the coming year.

2012 was rough for SEO experts due to radical changes in Google’s algorithms, including many updates to Panda, as well as the the introduction of Penguin. While content quality and inbound links continue to play major roles in organic rankings, let’s take a look at the other factors that will govern SEO in 2013.

SEO | Quality of Content

Ultimately, it all comes down to the quality and value of the content on your website. Google has been very explicit this year about good-quality content, and we expect this trend to carry over into next year in full force. By content quality, the metrics are:

uniqueness of the content/topic
resourcefulness and information richness (i.e., no thin content)

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SEO | Mobile/Responsive Design

Although this does not directly influence the ranking of a page, it will play a role in your fortunes. Google was one of the first companies to become aware of this trend in web browsing due to the growing presence of tablets and smartphones.

Already, roughly 16 percent of searches come from mobile devices. This means local searches will be reaching their full potential both in SEO and in PPC.

Local businesses can no longer afford to excuse themselves from SEO or Internet marketing in general. This increase in mobile searches also means that site owners need to ensure that their site is served up well on mobile devices like having one site for desktop and other for mobile device.

SEO | Content Marketing

Content marketing is being touted as the next big thing. Experts have called it the new SEO. To an extent, this is true. As a general rule, content marketing attracts backlinks, and adds value for the user/reader. It is more challenging, because you have to generate more content of high quality, circulate it, and make sure your content gets published widely with ample social signals to generate substantial SEO value.

Since Google takes valuable content seriously, a solid content marketing strategy will be the key to climbing to the next level in SEO.

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SEO | Social Signals

After much debate and discussion, social signals have largely been accepted as valid ranking factors. No doubt, you’ve heard lots of buzz about social search and how Google +1’s and shares are going to be important. Well, this is the year when you will see not just +1’s on Google and Facebook shares on Bing integrated more into traditional search results on topics that are shared, but also related topics on the same site.

Facebook just announced a major social graph search feature this week. This changes the way we search online and over time it will change consumer behavior and search as we know it today.

SEO | Rel=Author Tag

We’re living in an influencer economy of sorts. Influencers can be celebrities, bloggers, authors, or other industry leaders.

Because we’re in an influencer economy, and so much content is being created, the one way to differentiate content is by how many other people are sharing that content or talking about that content. An influencer has the ability to share a specific piece of content that gets more shares and gets talked about it by their followers. For search engines, especially Google, influencers are a great solution to separate the wheat from the chaff.

SEO | Media

Images and videos have become staples on the Internet. We’ve consistently seen that relevant results that include videos get ranked higher than text-only content. The further emergence of media content is an important development you can expect next year. It’s becoming essential to add relevant non-textual media to text content, because this adds value and makes the content more resourceful.

Find out more about SEO for your business by attending the SEO taster workshop with Howdan Marketing on Wednesday 12th June, 8.30am – 10am. BOOK NOW

 

Get Started with Social Media, with Cotton Court and 3ManFactory

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Get to grips with your business’s social media presence

Let us show you how to engage with new and existing customers, increase your website traffic and improve your lead generation.

Cotton Court is hosting social media workshops in conjunction with 3ManFactory. This course is ideal for business owners, freelancers and anyone responsible for customer service, marketing or PR within their organisation that want to take the first steps into social media.

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These courses are hands-on and are carefully structured and designed so that each delegate will leave with complete profiles on Twitter, Facebook and LinkedIn., and will be linked with other businesses through these pages.

Social media has transformed the way that companies of all sizes interact with their customers. Businesses can use Facebook and Twitter to reach over 30 million users. LinkedIn however is 4 times better for b2b lead generation than Facebook and Twitter.

The facts:

  • 91 % of experienced social marketers have seen improved website traffic due to social media campaigns and 79% are generating more quality leads.
  • 75% of business owners have been put off a particular company due to their poor use of social media.
  • Social media users who receive great service tell an average of 42 people (compared to just 9 for social absentees)
  • 47% of customers are somewhat likely to purchase from a brand that they follow or like
  • 65% of the world’s top companies have an active Twitter profile
  • 90% of marketers use social media channels for business, with 93% of these rating social tools as “important”

These courses are held monthly within our IT Suite.

To book your place, or for more information, please call 01772 507767 or email info@cottoncourt.co.uk

Enviroment Agency hold successful regional meeting

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In June 2012 Cotton Court was proud to host a large event for the Environment Agency. The event was a great success and we received some fantastic feedback from the event organisers and delegates.

“From a personal point of view I would like to thank all of your staff and John and yourself in particular for your hard work in making our event a success. The friendly and helpful nature of your support made the event run much more smoothly and it was good to know that you were there to help with our large number of requests!”

Michael Ainsworth – Assistant Nuclear Regulator