Cotton Court Business Centre

Author: Kirsty Doyle

Quick Tips for your Small Business

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It’s fair to say that most people have been affected by the COVID-19 pandemic, but we know that many small businesses are feeling particularly vulnerable right now. During these uncertain times, you may find you’ve got more time on your hands. Now is the perfect time to give your small business a quick health check. 

Whether you’re a brick-and-mortar small business that’s temporarily closed your doors or an online business, we’re here to help you identify some quick fixes to help improve your business presence.

Business Address

It doesn’t matter if you are an entrepreneur, small business, freelancer or a Startup, having a physical business address is something that can professionalise your image and give your customers confidence and trust in your business. Using a professional business address can work towards improving your SEO ranking, add credibility to your business and most importantly keep your home address private. 

There are three kinds of business addresses: 

  • The registered office address where mail is received
  • The director services address which appears on the public records
  • The virtual office address which appears to the outside world that your business operates from – all of which we can help you with. 

If you are considering looking into a business address but can’t afford premises we offer a Business Address service. With our professional business address, you can work from home, whilst all your correspondence and business cards have a prestigious city centre office address. If you’d like to read more take a look here

Phone Number

When building up your own business, a simple thing like telephone numbers can be overlooked. You might be using your personal mobile or a landline currently to take business calls due to convenience. But there are some benefits of having a professional phone number, your business can appear bigger, protects your private contact details and presents a professional image at all times.  

Our virtual office service can give your company the professional edge by providing you with a dedicated business telephone number and call answering service. If you’d like to read more take a look here

Email Address

You may currently be using a free email account provider for business correspondence. Is it a Gmail? Outlook? Or Hotmail? Email accounts on free email services like jane.business@gmail.com are not good for business because they do not look professional. Your customers and other businesses will find a professional email address more trustworthy and credible. Take a look at the steps below on how to create your own business email address. 

First things first you will need to have domain name and a website to create a free business email address. After you’ve sorted the above, you will need an email service provider to handle your business emails. Many hosting providers offer an email service as part of their package, please check when comparing providers. 

Give it a go, it’s worth it. 

Google My Business

Google My Business is a free listing service, which provides you with the ability to list your business location on Google Maps and local search results. If you haven’t got one set up, it’s incredibly easy to do so. Simply click the link here and go through the necessary steps. Setting up a Google My Business is one of the simplest and easiest ways you can be found online. As Google makes regular changes to its algorithms, if you want to get found in local search you need to have a Google My Business listing and optimising it on a regular basis is very important. Here are three ways to optimise your Google My Business:

  1. Get your description as accurate as possible, try and include relevant keywords
  2. Add posts to your profile
  3. Collect reviews

Take the time to optimise your profile and treat it as a virtual shop window for your customers, give them an insight into who you are and what you do best.  

If you’d like to know more about any of the above, please drop us an email on info@cottoncourt.co.uk and we’ll be happy to help.