If you’re a budding entrepreneur just taking your baby steps into the corporate business world, or if you’re a successful business owner with multiple brands on the market, you must avoid some mistakes if you want to make your mark as a small business owner. Your website and the business address are the most important elements of your business, get the wrong service provider and your brand can lose its market share overnight! Here are the most common but avoidable marketing website mistakes that business owners make:
The Lack of a Credible Phone Answering Service
When you are looking for different ways to promote your business online, the website and the associated call, email and texts handling service are the lifeblood of your business growth. When a customer visits your website and sees your contact information, an unprofessional number will make them doubt your credibility. Hire the services of a telephone answering service provider that provides further support for your business emails and parcels. For any new business, setting up a powerful and well-organized phone management system should be a priority.
An amenity like a cloud-based VoIP with a business phone number will give your small firm a chance to seem like a major corporation by hiring trained staff that manages all your telephone and emails. Avoid using your personal email and mobile contact number for your daily business support operations because it can get tedious to manage both personal and business communication.
Not having a Mobile Friendly Website
When your business does not have a mobile-friendly website, you are bound to lose a significant market share. Since a large number of prospects rely on their smartphones and tablets for everything online, you are likely to lose your target audience with a website that does not support smartphone screen resolution. It’s important to invest in a website design service provider to help you set up a professional website with mobile access for your startup.
No Registered Business Address
A registered address for your business is important and you should resolve this issue as soon as possible to avoid losing your market share. Having a business address located in a central location is ideal to attract the attention of your prospects. You will find a number of services that provide a key address for your business. Choose the one that fits your budget and needs.
Not taking The Power of Social Media Seriously
Many business owners are unaware of the power of social media marketing. You don’t need a huge advertising and promotion budget when you have social media. You can start with a minimal advertising budget for PPC (pay per click) services from search engine giants like Google. Google Ads will give your new business a chance to grow through its affordable PPC services. Social media influencers can fit in your budget; try to bag in a local YouTuber or Instagrammer to promote your business by associating your business with their engaging content.