Lancashire Digital Academy is offering a new funded training course to eligible businesses in the Lancashire area. The training course is about Digital Marketing Essentials.
On the 22nd May, I attended the first part of the new training course, which was run by Tom Stables from 3ManFactory.
Throughout the first session, I learnt about different ways of marketing on different social media. On the social media subject, I also learnt about social media as lead generation, brand monitoring and intelligence, and case studies to illustrate best practice.
The second part of the training was on the 29th May, in this session, I learnt about finding an audience when digital marketing, analysing current marketing activities and also looking at a digital marketing checklist development.
As well, we also discussed what language is appropriate to be used on Social media. For example, what tone you should be using when speaking to someone on social media.
At the training, the thing that I found useful was when we learnt about using different social media to market and advertise the business. For example, I learnt how to use Flickr, Instagram and Pinterest to advertise Cotton Court’s services.
This training was delivered in one of our conference rooms, here at Cotton Court.