The No. 1 complaint we hear from businesses new to social media: “I just don’t have time.” What these people don’t realise is that social media doesn’t always require a huge commitment, especially Twitter.
As Facebook constantly changes and increases preference for promoted posts and ads, turn to Twitter for free and effective small business social networking. Your plan of attack involves two main tools: Hootsuite and Twitter Lists.
Your daily Twitter routine will be down to 10 minutes in no time!
1. Set up your Hootsuite account.
Hootsuite is a free social media dashboard. There are others available, but this one is our favourite. Once you’ve linked your Twitter to Hootsuite, you can add streams, social networks and tabs. Add these streams to your first tab: Scheduled Tweets, Sent Tweets, Mentions, Direct Messages and My Tweets, Retweeted. Simply click “Add Stream” and follow the prompts. (simples)
2. Create Twitter Lists.
If you head to Twitter and navigate to your settings (the gear symbol in the upper-right corner). Click Lists > Create List. From here, you can create public and private lists to organise the type of content you want to see by topic, user, hashtag, etc.
Create a secret “Important Connections, or Competitors” list that will hold all the smart people you wish to network with on a daily basis. Other list ideas include “Clients,” “Good Tweeters,” “Local Business,” So on and so on. Get specific & in detail here.
3. Add your Twitter Lists to Hootsuite.
Create a new tab on your Hootsuite dashboard by clicking the black plus sign. Label it “Important.” This tab will be your second stop in your new Twitter routine. In this tab, click “Add Stream,” then “Lists.” From your lists, choose a few of your most pressing streams, including your “Important Connections” feed. Create a few new tabs and organize your remaining Twitter lists by topic. Four streams fit in each tab comfortably, but you can add up to 10.
4. Add #hashtag streams to Hootsuite.
Create a new tab called “Hashtags” and fill it with at least four important hashtags you follow. Don’t forget about industry tweetups that would be good for you to keep an eye on. Under “Add a stream,” search for the hashtag that is relevant to your business or your brand. For example #lancashire #business etc.
5. Begin your 10-minute per day routine.
If you have time left over, browse your other streams for fun. The more you practice this routine, the faster you’ll get. If you use relevant hashtags, tweet interesting content, respond to tweets and retweet others, you’ll gain a following with only 10 minutes per day in no time.