Hashtags have become a prominent part of the online life and as of late, and more social media sites have allowed for the categorising program known as Hashtags. Hashtags are used to allow users to tag posts, pictures, or even video with a hash symbol (#) followed by a word or phrase, such as #Preston. Doing this allows the program to categorise anything posted with that hashtag
Firstly use hashtags sparingly, DON’T over use them! When people see too many hashtags their eyes glaze over. It looks like spam! Using four or five hashtags, in one tweet often appears as though they are just covering their bases, using every possible option or certain phrases the same way they use keywords on websites, just to make sure they don’t leave anything out.
Luckily without going into too much detail Jimmy Fallon & Justin Timberlake have created a funny sketch of what a Twitter conversation sounds like in real life! #thatshowwedo #lololololololololol. Taken from Late Night with Jimmy Fallon Show
Good News we’ve highlighted three different ways businesses can use hashtags to their advantage.
A recent survey done found that 51% of people said that they would be more willing to share company hashtags if they were awarded discounts or chances at prizes if they were to do so. This allows a level playing field when it comes to simple effective promotion for small businesses. Not only can you give discounts, and therefore bring in more customers, but this allows you and your business to track promotions activity online.
Hashtags open up the social media world to you and your company. A website or a URL post only brings you to the company’s website while a Hashtag allows people to use it in everyday conversations they have on their social media profiles.
This also allows you to track the conversation and get a better idea of what is being said and how you can utilise that information. Want to know more? Read our blog about Hashtag (#) for business networking.
Target certain areas or people based on hashtags. For example, if you want to market to people with new homes you can use the hashtag #newhome to target those who are using that specific hashtag. Using this method is also beneficial it allows you to pick out the individuals who are most likely to be using their social media channels and therefore more likely to give you and your company positive posting which you can then track using hashtags.