When we think of social media and business, the first few things to come to mind are Facebook and Twitter. Yet, there is one mobile app that tends to get overlooked by businesses: Foursquare. True, it doesn’t have the same numbers that the likes of Facebook and Twitter can boast, but what it does have is a dedicated audience which has made over three billion check-ins.
Regardless of whether you’re a retailer or not, any business can use Foursquare and getting yourself set up is easy. The only thing it needs is you to get involved.
While it has a web presence, Foursquare has been growing quite steadily over the last few years, and offers some unique opportunities for businesses and brands. With over 25 million users globally and 31% of mobile users active on social networks using Foursquare, it has an engaged community and a passionate user base.
Foursquare’s main strength comes from its users, the power of personal recommendation and sharing on different social media sites. By seeing where their friends are going and the places they regularly frequent, they would be more likely to visit if the recommendation is positive. Foursquare doesn’t get the same attention as Facebook or Twitter, but this presents you with a better opportunity to develop customer loyalty through deals. While Facebook has released its new ‘nearby’ function for its app, Foursquare is still the king of check-in and location.
Why not the next time your at Cotton Court Business Centre check in on Foursquare. We are running a series of special promotions for first time visitors and check in’s through to mayorship.